Hook 'Em: UT Rules Royalties List; Kansas Soars With Title
National titles "paid off handsomely" for LSU, the football champion, and Kansas (KU), the basketball champ, in merchandise sales and licensing revenue, according to Michael Smith of SPORTSBUSINESS JOURNAL. The schools were the big movers in Collegiate Licensing Co.’s (CLC) rankings of the best-selling universities for '07-08 among its 150 client schools. The Univ. of Texas (UT) finished first for the third straight year. LSU rose from 11th to fourth with $5.3M in royalties, a 76% increase from the previous year. KU jumped from 22nd to 14th, the "biggest leap on the CLC list, with $2.5[M] in licensing revenue, a 110[%] increase over last year." UT led all CLC schools with $8.2M in gross royalties, followed by Michigan, Florida, LSU and Notre Dame in the top five. KU made the biggest jump, helped by record-sales fueled by its men's basketball championship. For the '07-08 season, KU reaped $1.5M more than they had budgeted, and "all of that extra money" will go into a scholarship fund that benefits student athletes as well as the general student population. In setting a school royalties record, KU also "set a CLC record for sales generated by basketball national title merchandise at $625,000, which broke the mark of $543,000" that the Univ. of North Carolina hit in '05 . Those sales represent the time from early April to the end of June, when the fiscal year closed. UT topped the $7M mark for the third straight fiscal year, and its $8.2M this past season was "just $70,000 short of the Longhorns’ record year" in '05-06, when they won the BCS football title (SPORTSBUSINESS JOURNAL, 8/18 issue)
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COLLEGIATE LICENSING COMPANY:
TOP SELLERS FOR '07-08 FISCAL YEAR
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(July 1, 2007 - June 30, 2008)
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TOP SCHOOLS
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TOP NON-APPAREL
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TOP APPAREL
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1) Texas
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1) EA Sports
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1) Nike
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2) Michigan
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2) Commemorative Brands
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2) Knights Apparel
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3) Florida
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3) Take 2 Interactive
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3) Champion Custom Products
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4) LSU
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4) Wilson Sporting Goods
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4) Top of the World
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5) Notre Dame
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5) Danbury Mint
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5) adidas
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6) North Carolina
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6) Fabrique Innovations
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6) Twins Enterprise
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7) Georgia
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7) Logo, Inc.
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7) 4004 Incorporated
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8) Alabama
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8) Northwest Company
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8) Gear For Sports
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9) Penn State
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9) Crocs
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9) Russell
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10) Tennessee
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10) Jenkins Enterprises
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10) Outerstuff
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11) Oklahoma
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11) Fossil
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11) Team Edition Apparel
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12) Auburn
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12) Wincraft
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12) Colosseum Atheltics
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13) Wisconsin
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13) Jostens
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13) JanSport
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14) Kansas
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14) Renaissance Imports
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14) T-Shirt International
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15) Kentucky
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15) Herff Jones
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15) Haddad Apparel
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16) FSU
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16) Team Beans
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16) J America Mighty-Mac
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17) Nebraska
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17) North Pole
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17) Reebok
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18) Illinois
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18) Tervis Tumbler
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18) Next, Inc. (NCC Apparel)
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19) Arkansas
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19) Baden Sports
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19) College Concepts
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20) South Carolina
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20) Whitman Publishing
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20) Outdoor Cap Co.
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21) Clemson
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21) Clark America
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21) Zephyr Graf-X
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22) Miami
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22) Rico Industries/Tag Express
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22) New Era Cap
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23) Cal
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23) Framing Success
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23) Pro-Ad Sports
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24) Missouri
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24) Turner Acquisition
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24) Columbia Sportswear
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25) Duke
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25) K2 Licensed Products
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25) VF Imagewear
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