Medal Stand: Usain Bolt Infuses Excitement Into Track Events
Each day during the Summer Olympics, THE DAILY is offering our take on the business performances of some of the people, sponsors, broadcasters and other entities around Beijing.
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MEDAL
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MEDALIST
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GOLD: USAIN BOLT -- No male sprinter had won the 100 and 200 meters in the same Olympics since '84, but Usain Bolt did that and more when he broke Michael Johnson's 200-meter world record. The long-limbed Jamaican -- who has become a poster boy for Puma -- put on a spectacular show that lent some pizzazz to an otherwise ho-hum week at the track.
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SILVER: NBC ad sales -- Riding a tide of impressive ratings, NBC's ad sales division has sold $25M in advertising since the Olympics began and $15M in the past seven days. The network expects more to be sold between now and the Closing Ceremony on Sunday, a great sign for the network. |
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BRONZE: The weather -- The rain in Beijing put a damper on two of NBC's live programs last night, dampening the Gold Medal match for women's beach volleyball game and forcing BMX racing to be rescheduled to Friday. What happened to China's ability to control the weather? |
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TIN: Protest zones -- What's the point of creating a protest zone if you have to apply to get permission to protest there? It came to light that two Chinese women, Wu Dianyuan, 79, and Wang Xiuying, 77, made five visits to the police this month to get permission to protest inadequate compensation for their home's demolition. Now news arrives that they've been sentenced to "re-education through labor." Did China forget that the world's watching? |
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