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August 20, 2008
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Olympics

Media Monitor: Cejudo's Inspirational Story Carries The Day

The following is a round-up of Olympic coverage of network news shows from last night and this morning, as well as the 11:00pm edition of ESPN's "SportsCenter." NBC's "Today" is broadcasting from Beijing from 7:00-10:00am and dedicating the majority of its broadcast window to Olympics-related content.

NETWORK MORNING SHOW FIRST REPORT TOTAL COVERAGE
Today    
7:00-7:30am -- Medal count; U.S. and Olympic results; live interviews with U.S. gymnasts Shawn Johnson, Nastia Liukin and Jonathan Horton
7:30-8:00am -- Visit to the Great Wall of China; live interviews with U.S. women hurdlers Dawn Harper and Lolo Jones and U.S. wrestler Henry Cejudo
8:00-8:30am -- U.S. results; Chinese language lesson; elderly Chinese women dancing to hip-hop music; U.S. basketball player Kobe Bryant talking about the Olympic experience
8:30-9:00am -- Beijing weather report; U.S. softball team winning against Japan; report on the athlete’s Olympic Village; athlete to watch is U.S. taekwondo athlete Steven Lopez; report on the Lopez family, which has three members competing for the U.S.; sampling of exotic Asian fruits
9:00-9:30am -- Medal count; U.S. and Olympic results; re-air of earlier interview with Johnson and Liukin; report on BMX racing; live interviews with family members of U.S. women’s water polo player Natalie Golda, BMX analyst Kenan Harkin
9:30-10:00am -- Report on Chinese acrobatic troupe; preview of today’s events on NBC’s daytime coverage; images from the Beijing Games; live interview with former U.S. figure skater Michelle Kwan
The Early Show 34:35 6:50
Medal count; U.S. results; live interview with Henry Cejudo
GMA 11:21 10:59
U.S. results; profile of Nastia Liukin; live interview with Michael Phelps’ mother, Debbie
NETWORK EVENING SHOW FIRST REPORT TOTAL COVERAGE
Nightly News 10:06 6:40
Medal count; U.S. results; Michael Phelps on the cover of SI; report about the old part of Beijing; profile of U.S. BMX rider Donny Robinson
Evening News 9:08 3:44
U.S. results; medal count; Chinese government-sponsored sports training programs
World News 21:45 2:49
Medal count; U.S. results; profile of Chinese-American U.S. table tennis player Gao Jun
SportsCenter 13:42 5:14
Images of U.S. women’s basketball team defeating South Korea; U.S. and Olympic results; U.S. men’s basketball defeats Germany, interviews with players; comparing the Olympic accomplishments of Michael Phelps and Mark Spitz

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