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Tuesday
August 19, 2008
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Recent Issues
Olympics

Medal Stand: Sports Illustrated Scores With Phelps Cover

Each day during the Summer Olympics, THE DAILY is offering our take on the business performances of some of the people, sponsors, broadcasters and other entities around Beijing.

MEDAL
MEDALIST
 
GOLD: Sports Illustrated -- The first eight-medal photo of Michael Phelps was going to end up somewhere, and SI makes sure that it is the place. It rolls out in this week's issue -- a shirtless Phelps in front of a red background with eight gold medals hanging around his neck. It is hard to say whether or not that big goofy grin will sell magazines, but it cannot hurt.
SILVER: AVP -- As if NBC's continuous primetime coverage of beach volleyball was not enough, the pro beach volleyball tour winds up with the best-case scenario for a Gold Medal match when American stars Misty May-Treanor and Kerri Walsh take on a team from China on Thursday.
 
 BRONZE: NBC and DVR -- Is NBC intentionally making the Olympics DVR resistant? The network has things set up in six-hour increments, and yesterday morning it set the men's U.S. basketball game to start in the fifth hour of a six-hour block and then carry through an additional six-hour block from 9:00am-3:00pm. On most DVRs, that means you had to record 12 hours of programming to get the entire game. Seems a little fishy to us.
 
TIN: Judging controversies -- Judging controversies have become as much an Olympic tradition as doves during the Opening Ceremony. Yesterday, U.S. gymnast Nastia Liukin finds herself in the center of the latest controversy when she ties for first place in the uneven bars but ends up with the Silver Medal. It is just the latest in a string of controversies that ultimately devalue Olympic competition.

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