Hello, Wisconsin: Brewers Seeing Rise In Merchandise Sales

Brewers' On-Field Success Leads To Strong Merchandise Sales

HOLLYWOOD STAR: In N.Y., Billy Witz reported the Dodgers averaged 50,391 fans for the first eight home games after acquiring LF Manny Ramirez on July 31, an increase of nearly 6,000 per game. The team has "tried to piggyback on Ramirez's popularity by stocking concession stands" with Ramirez-related items. The club has sold 5,000 Ramirez T-shirts, and Jody Hagedorn, who runs a souvenir stand at Dodger Stadium, said, "T-shirts haven't sold like this since [Hideo] Nomo and [Mike] Piazza." However, one item "that has not moved much is the long-haired Manny wig" -- only 300 had sold in the first two nights it was available (N.Y. TIMES, 8/16).

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