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August 18, 2008
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Olympics

Media Monitor: Phelps' Record, Liu Xiang's Injury Lead Broadcasts

The following is a round-up of Olympic coverage of network news shows from last night and this morning, as well as the 11:00pm edition of ESPN's "SportsCenter." NBC's "Today" is broadcasting from Beijing from 7:00-10:00am and dedicating the majority of its broadcast window to Olympics-related content.

NETWORK MORNING SHOW FIRST REPORT TOTAL COVERAGE
Today    
7:00-7:30am -- Medal count; U.S. results; live interviews with U.S. swimmers Michael Phelps and Jason Lezak
7:30-8:00am -- Live interviews with U.S. swimmers Rebecca Soni, Aaron Peirsol, Dara Torres, Natalie Coughlin, Michael Phelps and his Phelps’ coach Bob Bowman,
8:00-8:30am -- China hurdler Liu Xiang withdraws from competition; U.S. results; Michael Phelps wins eight Gold Medals; Chinese language lesson; Olympic moment; excerpts from taped interview with Phelps’ mother, Debbie, and his sisters, Hillary and Whitney
8:30-9:00am -- NBC’s Meredith Vieira playing table tennis with U.S. table tennis player David Zhuang; report on what the Olympic athletes are listening to on their iPods; live interviews with U.S. women’s rowing team
9:00-9:30am -- Medal count; China hurdler Liu Xiang withdraws; U.S. results; Michael Phelps wins eight Gold Medals; Olympic results; excerpt from earlier interview with Phelps; silk shopping in China; video of Phelps winning eight Gold Medals; Dara Torres’ Olympic performance
9:30am-10:00am -- China’s nightlife; Chinese food cooking demonstration; preview of today’s Olympics events on NBC’s daytime coverage; images of Olympic action; live interviews with U.S. diver Laura Wilkinson, U.S. men’s fencing team
The Early Show 17:42 5:55
Medal count; China hurdler Liu Xiang withdraws; U.S. results; Michael Phelps wins eight Gold Medals; interview with U.S. volleyball coach Hugh McCutcheon in the aftermath of the knife attack on his in-laws; U.S results
GMA 18:07 5:24
Michael Phelps winning eight Gold Medals; Phelps interview; Dara Torres interview
NETWORK EVENING SHOW FIRST REPORT TOTAL COVERAGE
Nightly News Lead Report 14:22
Michael Phelps winning eight Gold Medals; Phelps interview; medal count; legacy of Tiananmen Square massacre; Dara Torres interview
Evening News 10:06 2:28
Medal count; Michael Phelps having the perfect body for swimming and winning eight Gold Medals; Dara Torres’ Olympic performance
World News 13:12 3:36
Michael Phelps wins eight Gold Medals; Dara Torres’ Olympic performance; U.S. results; medal count
SportsCenter 6:34 15:56
Michael Phelps wins eight Gold Medals; Olympic results; report on U.S. volleyball coach Hugh McCutcheon in the aftermath of the knife attack on his in-laws; report on Brazil marathoner Vanderlei De Lima being accosted during ’04 Athens Games marathon; Michael Phelps’ Olympic performance

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