Medal Stand: Ad Buyers Looking Good With NBC's Strong Ratings
Each day during the Summer Olympics, THE DAILY is offering our take on the business performances of some of the people, sponsors, broadcasters and other entities around Beijing.
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MEDAL
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MEDALIST
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GOLD: AD BUYERS -- If anyone's looking good these days, it is the ad buyers who bought time during the Olympics. Ratings are exceeding expectations, garnering a 17.6 national average after the first six nights, and NBC is winning every night in primetime.
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SILVER: SPEEDO'S LZR RACER -- A lot has been written about the success of Speedo's new swimsuit, but it continues to shine every night in Beijing. The better news is that there has been little talk about swimsuits as "technological" doping, or about the Tyr lawsuits. All of that is keeping the focus on the swimmers in the pool. |
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BRONZE: WANG WEI -- Throughout the run-up to the Olympics, the torch relay protests and the questions about air quality, BOCOG's Exec VP & General Secretary has kept his cool. But Thursday he began to crack, criticizing international media for coming to China to find something wrong. While he may have a point, he is not helping himself and things could get ugly fast if he remains combative. |
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TIN: TICKET SALES -- Beach volleyball was half-full yesterday. Wrestling was largely empty for the evening session. And table tennis, a favorite in China, had only a third of the stands full last night. What happened to the first "sold-out" Olympics? Many international Olympic fans stayed home this summer because there were no tickets available. Now they are looking at the TV in disappointment. Was all of the boasting about a "sold-out" Games just spin? |
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