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NETWORK
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MORNING SHOW |
FIRST REPORT |
TOTAL COVERAGE |
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Today |
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| 7:00-7:30am -- Medal count; Michael Phelps’ quest to win eight Gold Medals in Beijing; weather update for Beijing; live interview with former U.S. swimmer Mark Spitz |
| 7:30-8:00am -- Report on the “Phelps phenomenon” and how Michael Phelps is inspiring the nation; “Today’s Olympic Moment”; images from the Beijing Games; live interviews with U.S. swimmers Caroline Burckle and Allison Schmitt, family members of U.S. rower, former U.S. gymnast Mary Lou Retton, gymnastics analysts Elfi Schlegel and Tim Daggett |
| 8:00-8:30am -- U.S. versus China in the medal race; U.S. results; photo of ad featuring Spain’s men’s basketball team slanting their eyes; Chinese language lesson; Beijing weather; athlete to watch for the day; NBC’s Meredith Vieira training with U.S. gymnast Shawn Johnson; the art of doing business in China; live interview with J. Walter Thompson China CEO Tom Doctoroff |
| 8:30-9:00am -- NBC’s Matt Lauer racing on the indoor bicycle track in a Team USA uniform and helmet; local Chinese cuisine; images from the Beijing Games; live interviews with U.S. cyclists Kristin Armstrong and Levi Leipheimer, swimming analyst Rowdy Gaines |
| 9:00-9:30am -- Medal count; overall and U.S. results; Michael Phelps’ quest to win eight Gold Medals; excerpts from Mark Spitz interview; kung fu demonstration; tai chi demonstration; live interview with Bahamas swimmer Jeremy Knowles |
| 9:30-10:00am -- Beijing weather; Chinese cooking the American way; preview of today’s events on NBC; live interview with U.S. swimmer Eric Shanteau and his father |
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The Early Show |
Lead Report |
10:28 |
| China leading in Gold Medals; U.S. results; the food Michael Phelps eats for a day laid out on a table on-set; interviews with Michael Phelps’ fans in his hometown of Baltimore; nutritionist analyzing Phelps’ daily diet; U.S. results; live interview with Fast Company’s Paul Hochman displaying Team USA apparel and merchandise |
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GMA |
8:03 |
9:24 |
| Medal count; China and U.S. vying to lead in Gold Medals and total medals; U.S. results; Mark Spitz commenting on Michael Phelps; profile of Michael Phelps; the food Michael Phelps eats for a day laid out on a table on-set; live interview with young swimmers in Baltimore talking about Phelps |
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NETWORK
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EVENING SHOW |
FIRST REPORT |
TOTAL COVERAGE |
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Nightly News |
5:12 |
8:56 |
| Medal count; Michael Phelps’ Speedo goggles filling with water during the 200m butterfly; interview with Rowdy Gaines; report on advertising around the Olympics; profile of U.S. table tennis player who is Chinese-American |
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Evening News |
20:51 |
2:02 |
| Michael Phelps trying to win eight Gold Medals in Beijing and winning a career 11 Gold medals in the Olympics; Eric Shanteau not qualifying for the finals and having to go home to treat his cancer; U.S. results |
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World News |
12:56 |
3:21 |
| Medal count; Michael Phelps winning 11 career Gold Medals; Phelps’ technique in the pool, his daily diet and the fascination with his quest to win eight Gold Medals in Beijing; Eric Shanteau not qualifying for the finals and having to go home to treat his cancer |
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SportsCenter |
8:06 |
7:06 |
| Michael Phelps winning 11 career Gold Medals all-time in the Olympics; U.S. men’s basketball players coming to watch Phelps swim; overall event results and U.S. results; report on U.S. men’s basketball team; Bengals WR Chad Johnson saying on ESPN’s “PTI” he could beat Phelps in the pool; image of Phelps celebrating after the U.S. victory in the 4x200m freestyle relay; image of Russian and Georgian athletes posing together |
