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August 12, 2008
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Olympics

Olympic Media Monitor: Phelps' Pursuit Of Gold The Main Topic

The following is a round-up of Olympic coverage of network news shows from last night and this morning, as well as the 11:00pm edition of ESPN's "SportsCenter." NBC's "Today" is broadcasting from Beijing from 7:00-10:00am and dedicating the majority of its broadcast window to Olympics-related content.

NETWORK MORNING SHOW FIRST REPORT TOTAL COVERAGE
NBC Today    
7:00-7:30am -- U.S. men’s gymnastics team winning Bronze Medal; Michael Phelps winning Gold Medal in 200m Freestyle and setting World Record; U.S. results; swimmers setting world records at the Beijing Games; live interview with U.S. men’s gymnastics team
7:30-8:00am -- Interview with U.S. swimmers after their events; live interview with Michael Phelps’ mother, Debbie, and his sisters, Hillary and Whitney; live interview with NBC’s Elfi Schlegel, Tim Daggett and Dominique Dawes
8:00-8:30am -- U.S. results; Chinese language lesson; Chinese medicine; China’s unearthed terracotta warriors; images from the Beijing Games
8:30-9:00am -- Fashion show from Chinese designers; Chinese cooking; live interviews with NBC’s Rowdy Gaines; live interviews with InStyle China correspondent Zhu Zhu and Chinese-American chef Ming Tsai
9:00-9:30am -- U.S. results; excerpt from earlier interview with U.S. men’s gymnastics team; travel to China on a budget; profile of U.S. swimmer Eric Shanteau, who was diagnosed with testicular cancer
9:30-10:00am -- Beijing weather; preview of today’s NBC daytime coverage; live interview with family of U.S. synchronized diver Mary Beth Dunnichay; live interviews with gymnastics analyst Bela Karolyi, Gold Medal-winning sprinter Michael Johnson and former U.S. women's national soccer team player Julie Foudy on their involvement with Olympic documentary
CBS The Early Show 6:50 3:50
Medal count; U.S. results; U.S. results in news segment; U.S. results in news segment
ABC GMA 4:46 7:07
U.S. results; young Chinese girl performing in Opening Ceremony was lip-synching; are members of the China women’s gymnastics team are underage?; U.S. results and Chinese girl lip-synching in news segment
NBC Nightly News Lead Report 13:48
“Nightly News” broadcasting from Tiananmen Square; U.S. swim team winning the Gold Medal in 4x100 freestyle; update of stabbing victim Barbara Bachman; changes in Chinese society with a report from NBC’s Tom Brokaw; tour of Tiananmen Square; Chinese authorities putting on a “charm offensive” for tourists
CBS Evening News None None
ABC World News 9:28 2:39
Medal count; U.S. swim team winning the Gold Medal in 4x100 freestyle and interview with Michael Phelps’ mother; China’s surging economy
ESPN SportsCenter Lead Report 3:48
Michael Phelps winning third Gold Medal and setting World Record in 200m freestyle; members of Team USA men’s basketball visiting the Great Wall of China; Phelps winning Gold Medal

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