Names & Faces: Castrale To Wear Black Dresses For Final Rounds
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Ashworth Developing Three Versions Of Black
Dress For Castrale To Wear In Final Rounds |
In N.Y., Bill Pennington reports LPGA Tour player Nicole Castrale is “trying to establish her own hallmark look for final rounds: the black golf dress.” Castrale first wore a black dress on the last day of this year’s U.S. Women’s Open, and now Castrale’s apparel sponsor, Ashworth, “has three variations of the original dress in the works.” Each one is black but has “subtle changes like pleats, insets and color piping.” Castrale will wear the dresses this year, and they “will be available to the public next year for about $130 to $160” (N.Y. TIMES, 8/11).
PAR FOR THE COURSE: CNBC’s Scott Wapner said PGA Tour player Rocco Mediate’s agent told him “they are currently negotiating a number of deals that could come to fruition by the end of the year, so even in this down economy, it appears that Rocco Mediate’s great run at the U.S. Open is going to pay off for him.” Still, Mediate said, with the exception of the top players, it is “very slim pickings” for endorsement opportunities (“Closing Bell,” CNBC, 8/8)....LPGA Tour players Johanna and Samantha Head are “set to be models” for PGA Tour player Ian Poulter’s new line of women’s clothing. The twins have also signed with Poulter’s management team, CM Sports (GOLFWEEK, 8/9 issue).
NOTES: The AP’s Jon Krawczynski reported in the offseason, Vikings RB Adrian Peterson “shot commercials” for Nike, Vitaminwater, Muscle Milk and ESPN’s “SportsCenter.” 10 Sports Marketing Managing Dir Bill Henkel, who handles Peterson’s marketing deals, said Peterson has “come on to the scene as quickly as any athlete I’ve ever been a part of” (AP, 8/7)….Cavaliers F LeBron James, Lakers G Kobe Bryant, Magic C Dwight Howard, Jazz G Deron Williams and Hornets G Chris Paul, who are teammates on the U.S. Olympic men’s basketball team, “got together prior to the Olympics and shot an ad for Vitaminwater.” The theme of the “tongue-in-cheek campaign was ‘team-building’” (USA TODAY, 8/11)….Staff at the Tigers’ team store in Comerica Park said that they “can’t keep [RF] Magglio Ordonez and [1B] Miguel Cabrera merchandise in stock.” And Detroit Athletic Co., near Tiger Stadium, said that Ordonez and Cabrera “are their biggest sellers, too” (DETROIT NEWS, 8/9).
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