Medal Stand: NBC Ratings On Record-Setting Pace As Games Begin
Each day during the Summer Olympics, THE DAILY is offering our take on the business performances of some of the people, sponsors, broadcasters and other entities around Beijing.
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MEDAL
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MEDALIST
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GOLD: NBC -- Ratings are off to a rocking start for the network. It scores an 18.6/33 final Nielsen rating on Friday night and does not suffer at all from its decision to delay the broadcast of the Opening Ceremony by 12 hours. It follows that with a 13.9/27 on Saturday in primetime. Web traffic is rolling along, as well. Through two days, NBCOlympics.com has 132.6 million page views, a 614% increase from Athens.
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SILVER: NBA AND AEG -- The world's most-watched basketball game in history between China and the U.S. on Sunday morning is a big win for the NBA and AEG. The two partnered in January to market, program and operate the Beijing Olympic basketball arena after the Games. The sold-out game bolsters their efforts to sell naming rights, founding partnerships and suites by showing the true potential of the Beijing market. |
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BRONZE: KATIE HOFF AND THE U.S. WOMEN'S SWIM TEAM -- Billed as the female version of Michael Phelps, Hoff -- and her U.S. women's swim team counterparts -- have gotten off to a shaky start. Hoff finishes a somewhat shocking third in the 400 individual medley, one of her signature events, and then fades to a silver medal after holding a huge lead late in the 400 freestyle. On the heels of those swims, the U.S. women's team did not have a gold medal swim through the first three days of swimming competition. |
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TIN: FOOT TRAFFIC IN THE OLYMPIC SPONSOR VILLAGE -- Most BOCOG and TOP sponsors who expected anywhere from 6,000 to 15,000 visitors a day at their showcases on the Olympic Green are disappointed after the first weekend. BOCOG is only allowing people with tickets to events on the Olympic Green -- fencing, swimming, field hockey, archery, tennis, diving, water polo and gymnastics -- so fewer people are getting access to the village than expected. Some sponsors had only 3,000 visitors their first days of the Games, and that is for facilities that cost more than $1M to construct. |
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