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Monday
August 11, 2008
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Olympics

Olympic Media Monitor

The following is a round-up of Olympic coverage of network news shows from last night and this morning. Only the first two hours of "Today" -- when the show is broadcasting live from Beijing -- is being monitored. Last night's edition of CBS' "Evening News" was pre-empted for coverage of the PGA Championship.

NETWORK
MORNING SHOW
FIRST REPORT
TOTAL COVERAGE
NBC
"Today"
^
^
Michael Phelps trying to win eight Gold Medals; U.S. results; U.S. men's volleyball coach Hugh McCutcheon’s in-laws being attacked; President Bush comments on Russian-Georgian conflict with NBC’s Bob Costas; footage from the Opening Ceremony and the hosts comments; China moving into the 21st century; profile on U.S. swimmer Natalie Coughlin; the Feng Shui of the “Today” set; light dancers from the Opening Ceremony; interview with Laura Bush; preparing Chinese noodles; U.S. results; profile of U.S. equestrian rider Phillip Dutton; Chinese-Americans moving back to China; Chinese cooking; images from the Opening Ceremony. Live interviews included: U.S. swimmer Cullen Jones; U.S. swimmers Dara Torres and Christine Magnuson; NBC’s Tom Brokaw; U.S. results; Beijing weather; Feng Shui master; U.S. fencer Mariel Zagunis; NBC’s Rowdy Gaines; singer Sarah Brightman.
CBS
"The Early Show"
1:49
11:05
Medal count; U.S. results; Hugh McCutcheon’s in-laws being attacked; U.S. results report from CBS’ Barry Petersen on China’s handling of the Games so far. Live interviews included: former U.S. swimmer Gary Hall Jr.; U.S. fencers Becca Ward and Sada Jacobson.
ABC
"GMA"
16:24
4:12
U.S. swim team winning 4x100 freestyle; Michael Phelps trying to win eight Gold Medals and an interview with his mother; ages of Chinese gymnasts.
NETWORK
EVENING SHOW
FIRST REPORT
TOTAL COVERAGE
NBC
"Nightly News"
5:28
10:16
Russian and Georgian athletes embracing after competition despite their countries being at war; U.S. results; President Bush attending Olympic events and conducting politics; Muslim separatists in Western China threatening the security of the Olympics; profile of Yao Ming.
ABC
"World News"
4:32
6:21
President Bush at the Olympics; Russian and Georgian athletes embracing; Hugh McCutcheon’s in-laws being attacked; Bush attending events; Michael Phelps trying to win eight Gold Medals; Dara Torres winning a Silver Medal; U.S.-China men’s basketball; medal count; English lessons and “charm school” for Chinese citizens.

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