SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Monday
August 11, 2008
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Sponsorships, Advertising & Marketing

Nice Pick: Chick-fil-A Becomes Sponsor Of ESPN's "College GameDay"

Chick-Fil-A To Sponsor "GameDay,"
Corso's "Mascot Movers" Segment
ESPN has signed Chick-fil-A as a sponsor for "College GameDay Built by the Home Depot." Chick-fil-A will sponsor the show's "Mascot Movers" segment, which is when ESPN's Lee Corso predicts the winning team by wearing that team's mascot head. Deal terms have Chick-fil-A buying spots in each show, including a live shot of a Chick-fil-A-branded "fan interaction area" on each campus where "College GameDay" is broadcast (John Ourand, THE DAILY). In Atlanta, Joe Guy Collier wrote the move is "significant for the chain ... because it does little national advertising, choosing instead to focus on local and regional efforts." Chick-fil-A Senior VP/Marketing Steve Robinson said of the company teaming with ESPN, "It's a great environment. We like our brand being associated with people having fun. Obviously, our brand gets used a lot in the high school and college tailgating. We don't do a lot of NFL tailgating because we're closed on Sunday." "GameDay" event staff in Chick-fil-A "co-branded uniforms will escort a crate carrying the mascot head for Corso's announcement." ESPN's first "GameDay" show this season will be in Atlanta on August 30 for the Alabama-Clemson Chick-fil-A College Kickoff at the Georgia Dome (ATLANTA CONSTITUTION, 8/9).

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
Pacman Planning Legal Action Against ESPN
January 8, 2009 : SportsBusiness Daily

ESPN Swaps NBA, College Hoops Crews
January 8, 2009 : SportsBusiness Daily

ESPN To Televise OU-BYU Football Game
January 7, 2009 : SportsBusiness Daily

ESPN To Televise 2010 Pro Bowl, Not CBS
January 2, 2009 : SportsBusiness Daily

Cris Carter Apologizes For T.O. Comments
December 30, 2008 : SportsBusiness Daily

Theaters Showing BCS Championship In 3-D
January 8, 2009 : SportsBusiness Daily

Fox Ad Inventory Sold For BCS Title Game
January 8, 2009 : SportsBusiness Daily

UF Looking To Increase Revenue With BCS Win
January 8, 2009 : SportsBusiness Daily

Florida AD Foley Highest Paid In D-I
January 8, 2009 : SportsBusiness Daily

New Univ. Of Vermont Arena On Hold
January 7, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group
Privacy Policy - Terms of Service
© 2009 Street & Smith's Sports Group
All Rights Reserved