Favre Trade Fuels Jersey Sales Records, Creates Big Buzz In N.Y.
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| Favre's Jets Jersey Setting Sales Records Online |
In the 24-hour period following the Jets' acquisition of QB Brett Favre late Wednesday night, the team "sold 3,800 jerseys -- mostly No. 4 Favre replicas, of course -- through their Web site, surpassing their best entire month in 2007," according to Neil Best of NEWSDAY. The Jets' site also logged more than 500,000 unique visitors and 2.5 million page views, "10 times as many unique visitors as they usually would expect on a similar August day." In addition, ratings for the Jets-Browns preseason game Friday night were 67% ahead of the team's opening preseason game in '07 (NEWSDAY, 8/9). NFL.com in the 24-hour period following the trade sold 6,500 of Favre's No. 4 Jets jerseys, a new single-day record, surpassing the previous mark for Cowboys QB Tony Romo's No. 9 jersey, set on November 11, 2007, by "nearly 900 jerseys." NFL.com for the 24-hour period also set a record for total one-day sales. Meanwhile, Favre on his personal Web site, www.officialbrettfavre.com, was taking pre-orders for autographed No. 4 Jets jerseys, selling at $799.99 a piece (SAN DIEGO UNION-TRIBUNE, 8/9).
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Reebok Selling Jets T-Shirts
Feature Favre On Web Site |
SCORE WITH FOUR: On Long Island, Roderick Boone reported the Jets Shop tent and Jets Fest Friday "weren't scheduled to be open because the team wasn't going to hold practice," but there was "no way the Jets were about to let their cash registers collect dust." Jets Senior Dir of Merchandising Chris Pierce said that the Favre trade "dwarfs the arrivals" of Yankees 3B Alex Rodriguez and Mets P Pedro Martinez in N.Y. Fans Friday morning lined up outside the team's store by 7:00am ET, waiting for the shop to open at 11:00am (NEWSDAY, 8/9). In New Jersey, Richard Cowen reported Favre merchandise arrived Saturday morning at retail stores in New Jersey. Reebok expects Favre's new Jets jersey to "break its all-time sales record." Modell's Sporting Goods Saturday morning was not selling QB Chad Pennington's No. 10 Jets jersey, following his release from the team Friday (Bergen RECORD, 8/10). Reebok on its Web site is selling several new Favre shirts, including one with the text "Brett the Jet" and a hooded sweatshirt with his name and number on the back (THE DAILY). Reebok Sports Licensed Division President David Baxter said of merchandise sales following the Favre trade, "This is as big as it gets when it comes to player movement." Baxter noted that while Reebok "had sometimes heard of blockbuster trades from a team or the league office, they found out about Favre's move" Thursday morning from news reports. Meanwhile, the Jets said that the "sharp increase in Web traffic led them to briefly take down part of the site to upgrade the bandwidth" (N.Y. TIMES, 8/9).
TRADING UP: Donruss in its Playoff Absolute Memorabilia product, set to hit stores next month, will include a trading card featuring a photo of Favre holding up his No. 4 Jets jersey at Thursday's press conference. The card will be exclusively available in retail boxes, which have already been packed and are ready for distribution. Favre's card will replace the one for Jets QB Kellen Clemens (Donruss).
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Estimated Crowd Of 10,500 Attend
Favre's First Jets Practice Saturday |
NO. 4 IS IN THE BUILDING: In N.Y., Alex Ginsberg reports since the trade, StubHub has sold "some 6,000 Jets tickets." The company had sold just 4,000 up to that point since April 1. The average price was $138 before the trade. It was $253 on Thursday before dropping to $219 by yesterday (N.Y. POST, 8/11). Meanwhile, Jets team officials estimated that 10,500 fans attended Favre's first practice Saturday afternoon. In N.Y., Mark Cannizzaro wrote, "Never before has a Jets training camp session had this kind of buzz." The amount of fans is an "absurd number by comparison to what usually turns out for these practices, which usually attracts about a quarter of that" (N.Y. POST, 8/10). ). In N.Y., Judy Battista noted Saturday's practice "might be more heavily covered by the news media than many Jets games were last season." Jets Owner Woody Johnson: "This is like an Elvis sighting" (N.Y. TIMES, 8/9).
TOO INVOLVED? In K.C., Jason Whitlock wrote, "No one thinks it's odd that arguably the NFL's No. 1 TV draw will spend his final year or two in New York? This deal isn't conveniently good for the NFL? ... I can't figure out how [NFL Commissioner] Roger Goodell is skating on this issue. He's obviously the Brett Favre of sports commissioners." NBA Commissioner David Stern, MLB Commissioner Bud Selig and NHL Commissioner Gary Bettman "routinely get pounded by the media" (K.C. STAR, 8/10). In N.Y., Rich Cimini wrote during Favre trade talks, Johnson, a "background owner for most of his eight seasons, stepped out of character and got more involved than most people think." Johnson paid $630M to acquire the Jets in '00, and "he has the right to ask, 'Why aren't we in the Favre mix.'" Cimini wrote from a "business standpoint, it's easy to see why Johnson wanted Favre," as he "immediately improves his name brand" (N.Y. DAILY NEWS, 8/10).
HOLE IN THE COVERAGE? NEWSDAY's Best in a separate piece wrote ESPN's coverage of the Favre saga last week was a "remarkable stretch," and ESPN Senior VP & Dir of News Vince Doria "was aware of the charges of ESPN overkill." But Doria said, "It's easy to sit back and laugh about it, but at some point you have to accept what it is and try to keep people as informed as we can, even if the information is incremental." Best: "So was ESPN at fault? Yes and no. It is not fair to expect the network to show the restraint of channels not devoted to sports, and it's not fair to assume everyone watches everything." The "biggest problem with the blanket coverage by ESPN was not the tonnage per se, but the fact that filling that much time with that many journalists inevitably leads to confusing, at times conflicting, information in the fog of bore." Fox Sports' Jay Glazer, who broke the news of the Favre trade, said of the overall coverage of Favre last week, "Last year, we all covered Michael Vick perfectly; I think it was terrible how this was covered. So much misinformation was reported as information, and it drove me crazy" (NEWSDAY, 8/10).
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