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Friday
August 8, 2008
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Olympic Media Monitor

The following is a round-up of Olympic coverage of network news shows from Thursday night and Friday morning. Only the first two hours of "Today" -- when the show is broadcasting live from Beijing -- is being monitored.

NETWORK	MORNING SHOW	FIRST REPORT	TOTAL COVERAGE
NBC	"Today"	^	^
NBC’s Meredith Vieira and Matt Lauer previewing the Opening Ceremony; report from NBC’s Kevin Tibbles on Opening Ceremony and Olympic preparations; taped interview with U.S. swimmer Michael Phelps; NBC’s Ann Curry reports on lucky numbers in China; taped report on the Olympic venues; taped report on Speedo’s LZR swimsuit; Tibbles report on Opening Ceremony; a lesson on Chinese etiquette; a report on the friendship between U.S. swimmers Michael Phelps and Ryan Lochte; and the man behind the massive fireworks display at the Opening Ceremony. Live interviews included: NBC’s Bob Costas; China analyst and former Time Editor Joshua Cooper Ramo; N.Y. Times’ Karen Crouse; U.S. Olympic sailor John Dane; Polo Ralph Lauren Senior VP David Lauren, U.S. cyclist Gideon Massie and U.S. taekwondo fighter Charlotte Craig; report on Face Bonnet that shades the face from the sun in China; traditional Chinese food; USOC Chair Peter Ueberroth and CEO Jim Scherr.
CBS	"The Early Show"	Lead Report	11:25
Live report from Beijing from CBS’ Jeff Glor; live interview with Dr. Neil Schachter of the American Lung Association on Beijing’s air pollution; live report from Beijing on President Bush attending the Opening Ceremony from CBS’ Jim Axelrod; another live report from CBS’ Jeff Glor; a report from CBS’ Celia Hatton on pollution; birth rates in China.
ABC	"GMA"	Lead Report	3:20
Live report from Beijing on Opening Ceremony from ABC’s David Muir; report on Opening Ceremony.

NETWORK	EVENING SHOW	FIRST REPORT	TOTAL COVERAGE
NBC	"Nightly News"	Lead Report	6:47
Report on President Bush’s comments on China and his trip to Beijing from NBC’s John Yang who was live in Beijing; a profile of Chinese gymnast Sang Lan.
CBS	Evening News	Lead Report	4:37
Opening Ceremony; report on President Bush attending Opening Ceremony and his comments on human rights; White House Press corps being detained on the plane; report on cyber security and information being stolen in China;
ABC	"World News"	8:26	2:30
President Bush arriving in China; Olympic protesters being deported; survivors of China’s earthquake.

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