Wheels & Deals: Kobalt Tools Withdraws Truck Series Title Bid
Kobalt Tools, the Lowe's brand that was considered the leader to be the title sponsor of the NASCAR truck series, has withdrawn from the bidding, sources say. Craftsman is in its final season as the title sponsor. With Kobalt stepping away, the door is open for Craftsman to renew its status as the official tool of NASCAR, which the brand had hoped to retain even though it was not renewing title sponsorship of the series (Michael Smith, SportsBusiness Journal).
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Elliott Sadler Among NASCAR Drivers
To Be Featured In New Tylenol Campaign |
FAST RELIEF: BRANDWEEK's Elaine Wong reported Tylenol has taken its NASCAR sponsorship a "step further by recently introducing a campaign centered on a spot called 'The Feel Better Fast Show,' featuring four NASCAR drivers in a talk show-type setting." The spot, via Deutsch, N.Y., features NASCAR and Tylenol logos, as well as drivers Jeff Gordon, Elliott Sadler and Kevin Harvick. The campaign also will include radio and at-track promotions. Deutsch Partner & Chief Creative Officer Peter Nicholson: "We wanted to get across that idea of speed and fastness as it pertains to Tylenol, (and) how do we take advantage of that with the drivers?" (BRANDWEEK.com, 8/7).
NOTES: Play Along toys' first NASCAR line will be unveil this month and includes "toy cars, a track set and helmet racers, which serve as car launch pads." Featured drivers include Dale Earnhardt, Jr., Jeff Gordon, Jimmie Johnson, Tony Stewart and Kasey Kahne (SCENEDAILY.com, 8/7)....As part of 3M Car Care's "Gas N' Go Giveaway," the first 100 drivers to "produce a gas receipt higher than $50" at the NAPA Auto Parts in Livonia, Michigan, from 6:00am-1:00pm ET Tuesday will receive two tickets to the August 17 3M Performance 400 at Michigan Int'l Speedway (DETROIT NEWS, 8/8)....IRL driver Tony Kanaan Thursday signed a five-year contract to remain with Andretti Green Racing (INDIANAPOLIS STAR, 8/8).
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