Alcohol Ads During NCAA Games Will Remain On TV Telecasts

Adams Says NCAA's Alcohol Policy Is Sound

FANTASY SPORTS: With CBSSports.com planning to launch a college football fantasy game that includes real player names and stats, NCAA President Myles Brand Thursday said that the NCAA "will have to change its amateurism rules prohibiting the use of individual players' names in online fantasy" games. Brand: "Is this the beginning of a firestorm? I don't think so, though we're monitoring it carefully" (INDIANAPOLIS STAR, 8/8). Brand: "Our bylaws lump together names, images and likenesses and the names are being used now, so we'll have to go back and look at this. We will need to go back and look at our options. We certainly are not giving up our model of amateurism" (AP, 8/7).

CASE CLOSED: A U.S. District Court in L.A. has approved a settlement between the NCAA and plaintiffs in a class action suit filed in February '06, led by former Stanford S Jason White. The suit alleged that restricting a scholarship to tuition, books, housing and meals was an unlawful restraint of trade. The court's approval allows schools and conferences to more freely distribute $218M in existing funds devoted to student-athlete benefits, as well as establishing a $10M Former Student-Athlete Fund (NCAA).

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