Medal Stand: BOCOG Gets High Marks For Pre-Games Organization
Each day during the Summer Olympics, THE DAILY is offering our take on the business performances of some of the people, sponsors, broadcasters and other entities around Beijing.
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GOLD: BOCOG -- From Olympic lanes on the highway for special cars to media check-in at hotels rather than at the press center, BOCOG has won praise on the ground in Beijing for its pre-Games organization. It will be interesting to see how its early success in terms of organization holds up as competition begins this weekend. |
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SILVER: YAO MING -- Already one of the biggest athletes in China and a great asset for companies like Coke, McDonald's, Visa and others, Yao became even bigger when he was chosen to be the flag-bearer for China during the Opening Ceremony. |
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BRONZE: NBC -- NBC Olympics announced that it has crossed the $1B mark in ad sales. But since it began rolling out a series of three announcements about ad sales (90%, 96% and now $1B), the company has not made Senior VP/Olympic Sales Seth Winter available to the media to explain the late surge. So it is unclear what drove it and whether or not that number is above or below the division's pre-Games expectations. |
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TIN: USOC -- First it gives athletes masks. Then when news breaks that a group of cyclists wear them, the organization pressures the cyclists to apologize. Then, when Gold Medal-winning speed skater Joey Cheek has his visa to China revoked hours before his scheduled departure, the organization does nothing to support him, causing more than one writer to suggest that the USOC threw Cheek under the bus. |
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