Panasonic, Best Buy Team For All-Spanish Soccer Ad Campaign
 |
Panasonic, Best Buy Launching Spanish
Ad Campaign Featuring MLS Players |
Panasonic and Best Buy this weekend will launch a new ad campaign, entirely in Spanish, featuring MLS Galaxy MF David Beckham, Fire MF Cuauhtemoc Blanco, FC Dallas D Davino and Red Bulls F Juan Pablo Angel, according to Barry Janoff of BRANDWEEK. The campaign, via La Comunidad, Miami, aims to "drive Hispanic consumers who are fans of soccer, and the MLS in particular, to Best Buy locations." The effort will be "anchored by outdoor [ads] in cities with large Hispanic populations," including L.A., Chicago and Houston, as well as "point-of-purchase displays in more than 400 Best Buy locations whose clientèle skews Hispanic." The creative features the tagline, which translated into English states, "Soccer reaches the soul but enters through the eyes" (BRANDWEEK.com, 8/7).
|
Related Stories By Company
|
Related Stories By Sport
|
Catching Up With RSL President Bill Manning
November 20, 2009 :
SportsBusiness Daily
MLS Commish Sits For Wide-Ranging Q&A
November 20, 2009 :
SportsBusiness Daily
Would RSL Win Create Issue For MLS?
November 18, 2009 :
SportsBusiness Daily
MLS' Garber: Talk Of Strike Is Premature
November 17, 2009 :
SportsBusiness Daily
Slow CBA Talks Could Force MLS Lockout
November 13, 2009 :
SportsBusiness Daily
|
Catching Up With RSL President Bill Manning
November 20, 2009 :
SportsBusiness Daily
MLS Commish Sits For Wide-Ranging Q&A
November 20, 2009 :
SportsBusiness Daily
Will Handball Harm Henry's Marketability?
November 20, 2009 :
SportsBusiness Daily
Hansen Formally Buys 49% Stake In RSL
November 19, 2009 :
SportsBusiness Daily
Would RSL Win Create Issue For MLS?
November 18, 2009 :
SportsBusiness Daily
|
|
