Panasonic, Best Buy Team For All-Spanish Soccer Ad Campaign
 |
Panasonic, Best Buy Launching Spanish
Ad Campaign Featuring MLS Players |
Panasonic and Best Buy this weekend will launch a new ad campaign, entirely in Spanish, featuring MLS Galaxy MF David Beckham, Fire MF Cuauhtemoc Blanco, FC Dallas D Davino and Red Bulls F Juan Pablo Angel, according to Barry Janoff of BRANDWEEK. The campaign, via La Comunidad, Miami, aims to "drive Hispanic consumers who are fans of soccer, and the MLS in particular, to Best Buy locations." The effort will be "anchored by outdoor [ads] in cities with large Hispanic populations," including L.A., Chicago and Houston, as well as "point-of-purchase displays in more than 400 Best Buy locations whose clientèle skews Hispanic." The creative features the tagline, which translated into English states, "Soccer reaches the soul but enters through the eyes" (BRANDWEEK.com, 8/7).
|
Related Stories By Company
|
Related Stories By Sport
|
Sportsmark, SUM Reach WC Hospitality Deal
November 6, 2009 :
SportsBusiness Daily
FSC Seeing Audience, Sponsorship Increases
November 3, 2009 :
SportsBusiness Daily
MLS Earns B+ In Racial & Gender Report
October 29, 2009 :
SportsBusiness Daily
MLS Viewership Up On ESPN2 In '09
October 28, 2009 :
SportsBusiness Daily
MLS Brings Web Sites In-House
October 6, 2009 :
SportsBusiness Daily
|
One-On-One With Sounders' Drew Carey
November 6, 2009 :
SportsBusiness Daily
Chelsea May Sell Stadium Naming Rights
November 6, 2009 :
SportsBusiness Daily
Sportsmark, SUM Reach WC Hospitality Deal
November 6, 2009 :
SportsBusiness Daily
Liverpool Signs Deal With 188BET
November 4, 2009 :
SportsBusiness Daily
Soccer Franchise Notes
November 4, 2009 :
SportsBusiness Daily
|
|
