SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Thursday
August 7, 2008
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Sponsorships, Advertising & Marketing

AirTran Signs Falcons QB Matt Ryan To Replace Suspended Vick

AirTran Signs Ryan To Two-Year 
Endorsement Deal

AirTran VP/Marketing & Sales Tad Hutcheson said that Falcons rookie QB Matt Ryan has "signed a two-year contract with AirTran to essentially succeed" suspended Falcons QB Michael Vick in the company's endorsement lineup, according to Tim Tucker of the ATLANTA CONSTITUTION. Ryan will be featured in AirTran advertising --"primarily billboards and radio commercials in the Atlanta market -- beginning next week." Vick "had an endorsement deal with AirTran from 2003 until May 2007, when his contract expired and was not renewed." Hutcheson said of signing Ryan, "We wanted someone who had high character and was family-friendly and someone who was going to be an up-and-coming star for the ballclub." Hutcheson said that 11 AirTran billboards featuring Falcons players "will go up in Atlanta by next week," and he added that Ryan will be "on at least four of them." Hutcheson also said that Ryan has "recorded radio spots that will begin airing next week" (ATLANTA CONSTITUTION, 8/7). The following lists all of AirTran's current athlete endorsers.

CURRENT ENDORSERS FOR AIRTRAN AIRWAYS
Falcons LB Keith Brooking
Packers WR Donald Driver
Falcons WR Brian Finneran
Ravens TE Todd Heap
Thrashers LW Ilya Kovalchuck
Thrashers G Kari Lehtonen
Colts QB Peyton Manning
Eagles QB Donovan McNabb
IRL driver Danica Patrick
Falcons QB Matt Ryan

Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
Proposed 49ers Santa Clara Venue Gets Boost
October 28, 2009 : SportsBusiness Daily

AirTran Airways Teams With Falcons
October 14, 2009 : SportsBusiness Daily

Blank Eyes New Areas For Falcons Stadium
October 9, 2009 : SportsBusiness Daily

Atlanta Council To Refocus On Pro Teams
September 22, 2009 : SportsBusiness Daily

NFL Teams Evaluate In-Game Giveaways
September 10, 2009 : SportsBusiness Daily

Bills Owner Prepared To Make Big Changes
November 20, 2009 : SportsBusiness Daily

Bears Deny Rift With NBC
November 20, 2009 : SportsBusiness Daily

MSFC Threatens Vikings With Penalties
November 20, 2009 : SportsBusiness Daily

Gruden Committed To Improving On "MNF"
November 20, 2009 : SportsBusiness Daily

Obama To Appear In PSA With Three NFLers
November 20, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.