SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Thursday
August 7, 2008
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Leagues & Governing Bodies

Budweiser Shootout To Have Different Look, New Format In '09

A-B, NASCAR Changing Up Format,
Look Of Budweiser Shootout
The '09 Budweiser Shootout will have a different race format and a new method for qualifying. NASCAR's top officials, from Chair & CEO Brian France to President Mike Helton, have worked with Anheuser-Busch and Daytona Int'l Speedway (DIS) to recreate the event as part of A-B's sponsorship renewal with DIS. In the past, pole winners from the previous year have automatically qualified for the non-points race, which is considered the unofficial kickoff to the Sprint Cup season. But when Coors replaced Bud as the official beer of NASCAR and took over entitlement of the Coors Light Pole Award, A-B sought to separate its marquee event from the award. The specifics of those changes are still being finalized. Changes are expected to be announced later this month. The '09 race is scheduled for February 7, the weekend prior to the Daytona 500.


Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
Jimmie Johnson Falling Short With Fans
November 20, 2009 : SportsBusiness Daily

An Inside Look At A-B InBev's First Year
November 16, 2009 : SportsBusiness Daily

Wheels & Deals
November 16, 2009 : SportsBusiness Daily

First Time, Long Time With Dave Moody
November 13, 2009 : SportsBusiness Daily

France Wants Drivers To Show Personality
November 12, 2009 : SportsBusiness Daily

Jimmie Johnson Falling Short With Fans
November 20, 2009 : SportsBusiness Daily

Power To Compete In IndyCar Full-Time In '10
November 20, 2009 : SportsBusiness Daily

Mercedes' Brawn Takeover A No-Brainer
November 17, 2009 : SportsBusiness Daily

Ashley Force Hood Becoming Big Brand
November 17, 2009 : SportsBusiness Daily

Wheels & Deals
November 16, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.