Big Ten Network Retains Sponsors, Doubles Ad Revenue In Year Two
The Big Ten Network (BTN) in its second year has "made advertising strides," according to Mike Reynolds of BROADCASTING & CABLE. BTN VP/Advertising Sales Roy Seinfeld: "There has been a tremendous response to our football this year so far. We've doubled our year-to-year ad revenue. There are a number of returning sponsors; I'd like to think that means we're doing something right." Returning sponsors include Buffalo Wild Wings, which "returns as halftime sponsor of football games, as does Suzuki ATV for the pre-game reports." Advance Auto Parts also "will again have a major schedule for football" and is "back as the halftime sponsor for hoops." Big Ten corporate sponsor Nissan, meanwhile, "will again serve as the presenting sponsor for the 'Friday Night Tailgate' show," which begins August 29, and Seinfeld "has had conversations with [Nissan] about segments depicting show host Mike Hall driving to the campus of the week." BTN also has signed ConAgra Foods' Rotel brand "to sponsor its game-day set." The deal, "encompassing TV and Internet inventory and campus sampling, will also feature Rotel's queso dip product on the set" (BROADCASTINGCABLE.com, 8/4).
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