Does ESPN's Favre Special Offer Any Value, New Information?

ESPN's Live "SportsCenter" Special On Favre Offers Little New Information

MUCH ADO ABOUT NOTHING: Syndicated radio host Dan Patrick said, "We will look back on this Brett Favre story and we will say the story was more about the media, text messaging, how Favre went about it, the Packers went about it, sources went about it. … It’s more about the media than it is about Brett Favre." Patrick added, "I’m finding so many people are saying the same thing. Enough, enough, enough" ("The Dan Patrick Show," 8/5). Sirius Satellite Radio's Scott Ferrall said, "This is the greatest non-story in the history of sports. It’s been going on for a month. ... In 25 years of broadcasting, I’ve never seen a story with less bulk to it than this stupidity" ("The Wheelhouse," SNY, 8/4).

LAUGH TRACK: In the beginning of last night’s edition of CBS’ “Late Show,” CBS cut to a “CBS News Special Report,” saying, “This is a CBS News Special Report. Packers QB Brett Favre has canceled his comeback bid and announced his retirement. This has been a CBS News Special Report.” The report went unacknowledged by host David Letterman. Approximately five minutes later in the broadcast, CBS again cut to a special report. Announcer: “This is a CBS News Special Report. Brett Favre has announced he is unretired and has rejoined the Green Bay Packers. This has been a CBS News Special Report.” Ten seconds later, CBS again went to a special report. Announcer: “This is a CBS News Special Report. Brett Favre has retired, and while retiring, unretired. But then, he retired again. This has been a CBS News Special Report” (“Late Show,” CBS, 8/4).

GREEN WITH ENVY: The Packers Family Night Scrimmage telecast Sunday on WITI-Fox earned a 15.0 rating (133,650 HHs), making it the "top television attraction of any" sports event in the Milwaukee area last weekend (MILWAUKEE JOURNAL SENTINEL, 8/5).

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