Fever Pitch: Nike Recalls Dramatic '89 EPL Finish In Viral Ads

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VIRAL VICTORY: CNBC’s Donny Deutsch said viral ads are targeted toward “young people who like to absorb this kind of raw, editorial, amateurish thing. So if you’re going to do an effective message there, play that game.” Deutsch: “This younger generation watching YouTube doesn’t want to feel sold, advertised to. They want to come to it themselves. So when they find out a few weeks later (who produced the viral ad), they’re not angry, they get a kick out of it and say, ‘That’s a cool company that talks to me that way.’” Deutsch said the “whole key in that media … (is to) entertain” (“Today,” NBC, 8/1).

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