Cool Like Dat: CSN Mid-Atlantic Launches Video Blog With Skins TE
By John Ourand, Staff Writer
 |
Cooley To Launch CSN Mid-
Atlantic's First Video Blog |
In an effort to increase its visibility in the Baltimore-DC region, CSN Mid-Atlantic is launching its first video blog with Redskins TE Chris Cooley. CSN launched a new Web site in April (comcastsportsnet.tv) and hopes to use features like Cooley's blog to increase its visibility in the region. "We have a ton of great inside information, but the consumer is not as aware of us as we would like them to be," said CSN Mid-Atlantic Senior VP & GM Rebecca Schulte. Cooley will be paid through advertising that CSN is buying on his official blog site, chriscooley47.blogspot.com. CSN hopes to find a sponsor for the blog, and plans to begin pitching it soon after the blog launches on Monday, the day after the Redskins play the Colts in the HOF Game. Nationals 3B Ryan Zimmerman has the only other player blog on the site, and CSN has no sponsor attached to it. Schulte said she hopes to launch similar blogs with other area athletes. CSN is the Redskins' official sports channel, which means that it has some rights to video within the team's training facility that other non-affiliated media do not have. Still, they expect the team will post some restrictions. "I'm sure there will be some restrictions when it comes to taping around practices," Schulte said. "But we want this blog to be focused more on Chris the person, rather than Chris the football player." CSN will vet each of the videos before they are posted, using the same standards they use on TV, meaning some words will be bleeped out. "We don't plan to edit or censor it," she said.
|
Related Stories By Company
|
Related Stories By Sport
|
Capitals Launching Original TV Show
November 25, 2008 :
SportsBusiness Daily
Judge To Rebuke FCC Over NFL Net Carriage
November 20, 2008 :
SportsBusiness Daily
Seattle's NBA Coverage On The Decline
October 29, 2008 :
SportsBusiness Daily
Brand Signing Key To 76ers Campaign
October 28, 2008 :
SportsBusiness Daily
Celtics, Comcast Ink Marketing Rights Deal
October 16, 2008 :
SportsBusiness Daily
|
Pro Sports See High Sales On Black Friday
December 2, 2008 :
SportsBusiness Daily
Rosenhaus Does Not Say Much On "MNF"
December 2, 2008 :
SportsBusiness Daily
Bloomberg Critical Of Giants Over Burress
December 2, 2008 :
SportsBusiness Daily
NFL To Feature Bucs-Pats In London In '09
December 2, 2008 :
SportsBusiness Daily
NBC Earns 11.1 Overnight For "SNF"
December 1, 2008 :
SportsBusiness Daily
|
|
