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August 1, 2008
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Best Buds: A-B Beers Favorites Among Avid Sports Fans

The ESPN Sports Poll, a service of TNS Sport, asks those respondents 21+ who say that they drink beer to name their favorite brand of beer. Following are the top 15 favorite beers named from January through December '07.

RK FAVORITE BEER
( 21+ BEER DRINKERS)		 n=4918 RK FAVORITE BEER
(AVID SPORTS FANS)		 n=1703
1) Budweiser 14.8% 1) Budweiser 16.7%
2) Bud Light 12.1% 2) Bud Light 13.5%
3) Miller Lite 8.5% 3) Miller Lite 10.1%
4) Coors Light 8.4% 4) Coors Light 10.0%
5) Corona 6.4% 5) Corona 6.4%
6) Heineken 3.2% 6) Heineken 4.0%
7) Miller Genuine Draft 2.8% 7) Miller Genuine Draft 3.4%
8) Samuel Adams 2.6% 8) Guinness 1.9%
9) Miller 2.2% 9) Michelob Ultra 1.8%
10) Michelob 2.0% 10) Miller 1.7%
11) Guinness 1.8% 11) Michelob Light 1.7%
12) Michelob Light 1.6% 12) Michelob 1.6%
13) Michelob Ultra 1.3% 13) Samuel Adams 1.5%
14) Miller High Life 1.2% 14) Coors (Banquet) 1.4%
15) Coors (Banquet) 1.2% 15) Labatt 1.1%
  Other 7.3%   Other 5.0%
  None 4.1%   None 2.7%
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