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August 1, 2008
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Final Nielsen Ratings From Recent Sports Events

The following lists final Nielsen ratings from recent sports events (THE DAILY).

SHOW DATE NET TIME RAT/SHR
Senior British Open: Third Round 7/26 ABC 1:30-3:00pm 0.7/2
Horse Racing: Breeders' Cup Challenge 7/26 ABC 4:00-6:00pm 0.7/2
PGA Tour: RBC Canadian Open: Third Round 7/26 CBS 3:00-6:00pm 0.9/2
"EliteXC Saturday Night Fights" 7/26 CBS 9:00-11:02pm 1.7/4
MLB: (regional)(Yankees-Red Sox, 85%) 7/26 Fox 3:51-7:22pm 2.8/7
AFLAC IronGirl Triathlon (taped) 7/26 NBC 2:30-3:30pm 0.5/1
Jeep World of Adventure 7/26 NBC 3:30-4:30pm 0.5/1
AVP: Bud Light Open: Men's Finals 7/26 NBC 4:30-6:00pm 0.6/2
AFL: ArenaBowl XXII: Soul-SaberCats 7/27 ABC 3:00-6:08pm 0.9/2
Senior British Open: Final Round 7/27 ABC 3:00-6:00pm 0.9/2
Tour de France Highlights 7/27 CBS 1:00-2:00pm 0.7/2
"Road to the PGA Championship" 7/27 CBS 2:00-3:00pm 0.4/1
PGA Tour: RBC Canadian Open: Final Round 7/27 CBS 3:00-6:00pm 1.4/3
Hy-Vee Triathlon (taped) 7/27 NBC 1:30-3:00pm 0.6/2
Championship Off Road Racing: Chula Vista 7/27 NBC 3:00-4:30pm 0.6/2
AVP: Bud Light Open: Women's Finals 7/27 NBC 4:30-6:00pm 0.9/2
SHOW DATE NET TIME U.S. AREA COV. AREA VIEWERS (000)
MLB: Brewers-Cardinals 7/21 ESPN 7:00-10:33pm 0.8 1.0 1,219
MLB: Phillies-Mets 7/23 ESPN 7:00-9:59pm 0.7 0.8 918
Olympic Basketball Exhibition: USA-Canada 7/25 ESPN 8:00-10:00pm 0.8 1.0 1,122
NASCAR Nationwide Series: Kroger 200 7/26 ESPN 8:00-10:05pm 1.3 1.5 1,933
NASCAR Sprint Cup Qualifying 7/26 ESPN2 10:00am-12:30pm 0.6 0.7 837
NASCAR Sprint Cup: Allstate 400 at the Brickyard 7/27 ESPN 2:00-6:00pm 4.3 5.1 6,668
MLB: Yankees-Red Sox 7/27 ESPN 8:58-11:54pm 2.8 3.3 4,230
NHRA Powerade Series: Fram Autolite Nationals 7/27 ESPN2 7:00-10:00pm 0.5 0.6 804

BACK HOME AGAIN IN INDIANA: ESPN's telecast of last Sunday's NASCAR Sprint Cup Series Allstate 400 at the Brickyard earned 6.7 million viewers, good for a 5.1 coverage rating, up 1.4% from 6.6 million viewers for the race last year. The 6.7 million viewers makes the event the most-viewed auto race ever on ESPN (THE DAILY). Meanwhile, Speed's coverage of last Friday's NASCAR Craftsman Truck Series Power Stroke Diesel 200 drew a 0.81 rating (590,000 HHs), up 72% over a 0.47 (335,000 HHs) for the '07 event (Speed).

FLYING FISH: The three-game Mets-Marlins series Monday-Wednesday drew an average 6.1 Nielsen rating on both FSN Florida and Sun Sports, the highest average for a three-game Marlins series since September '05. FSN Florida's games on Monday and Wednesday both earned a 6.3 rating -- the club's highest ratings of the season -- while Tuesday's game on Sun Sports drew a 5.8. Meanwhile, Sun Sports earned a 6.2 rating for Sunday's Marlins-Cubs game (THE DAILY).

NOTES: FSN Southwest for its coverage of primetime MLB Rangers games is averaging a 1.8 rating, ranking No. 1 among cable nets in the Dallas/Ft. Worth market (DALLAS MORNING NEWS, 7/26)....NBC's coverage of the July 19 American Le Mans Series (ALMS) Acura Sports Car Challenge saw ratings increase 34% over last year. The race is one of four ALMS races broadcast on network TV (ALMS).

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