Amp Energy Not Returning As Title Sponsor Of NHL Outdoor Game
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Amp Energy Not Returning As Title Sponsor
Of NHL Winter Classic This Season |
Amp Energy "will not return as title sponsor" of the '09 NHL Winter Classic, which will feature Red Wings-Blackhawks at Wrigley Field, according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. Amp next year "will not be staging a brand relaunch, as was the case this year." However, Amp parent-company PepsiCo's "failure to renew Amp's title should not be construed as an early indication that Pepsi will walk on its NHL sponsorship," which runs through the '08-09 season. Lefton also reported "no one-offs will be allowed" this season for the Winter Classic, as any company looking to buy media or sponsorship elements to the event "will have to make a seasonlong commitment" (SPORTSBUSINESS JOURNAL, 7/28 issue).
GOING NORTH: Massachusetts-based Twins Enterprise Inc. said that it "has expanded its business relationship with the [NHL] to distribute licensed headwear and apparel in Canada." Twins has had "a successful 10 year partnership" with the NHL in the U.S. The agreement with the NHL includes global rights (BOSTON.com, 7/28).
A WHO'S WHO: Therma Blade Inc. announced the creation of a new advisory board that will provide guidance on work done with the NHL and NHLPA. The advisory board consists of the following members: Hockey Canada President Bob Nicholson; former coach & GM Pat Quinn; former Flyers GM Bob Clarke; Blue Jackets analyst Danny Gare; and Thermablade inventor Tory Weber. Additionally, 100 NHL players this summer will participate in a trial of "Thermablade Elite II," the company's heated skate blade model (Thermablade).
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