SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Monday
July 28, 2008
Print This Issue


 
MOST VIEWED STORIES
  1. Disney World Complex Gets ESPN Rebranding
  2. People & Personalities
  3. Tiger Not Among China's Most Popular
  4. Marketing Execs Rank World Series Players
  5. Jamie McCourt Not Reinstated As CEO
View the top 20 stories
 
Recent Issues
Sponsorships, Advertising & Marketing

ATP World Tour Seeking Main Sponsor; Aviva The Rumored Leader
The ATP World Tour and Aviva are in talks about the insurance company taking over the "main sponsorship of the men's tennis circuit next year in a deal that could be worth well over $100[M]," according to Daniel Kaplan of SPORTSBUSINESS JOURNAL. ATP Properties CEO Richard Davies said that Aviva is "one of three finalists the ATP is speaking with about taking over for long-standing backer Mercedes-Benz." Other sources said that Aviva is "the leading contender for the top deal." Davies added that "an announcement should occur by late August" during the U.S. Open. Though he did not identify the other finalists, Davies said that "one is an automobile company." An Aviva spokesperson "did not return calls or an e-mail requesting comment." Kaplan writes the "urgency is on for the ATP to find a lead sponsor because tournaments are waiting to know which categories they can sell for next year." The lead ATP sponsor "receives category exclusivity at all 63 tournaments." Aviva is an official partner of the Australian Open, "with visibility there through its Aviva Ballkids program," while other company deals include the Aviva Ocean Racing team and sponsorship of English Coca-Cola Championship League club Norwich City FC (SPORTSBUSINESS JOURNAL, 7/28 issue).

Print This Article

Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
Murray Signs Five-Year Deal With adidas
November 4, 2009 : SportsBusiness Daily

Judge: Issues Close In Appeal Of ATP Case
November 3, 2009 : SportsBusiness Daily

ATP Denied Legal Fees From '08 Court Case
October 19, 2009 : SportsBusiness Daily

Tennis Growth In Asia Depends On Stars
October 16, 2009 : SportsBusiness Daily

ATP Players Complain About Season Length
October 13, 2009 : SportsBusiness Daily

Murray Signs Five-Year Deal With adidas
November 4, 2009 : SportsBusiness Daily

Judge: Issues Close In Appeal Of ATP Case
November 3, 2009 : SportsBusiness Daily

Federer To Serve As Ambassador For Lindt
October 30, 2009 : SportsBusiness Daily

Mercedes-Benz Signs U.S. Open Deal
October 27, 2009 : SportsBusiness Daily

Outback Tour Sues Charlotte Tennis Club
October 21, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


Go To Sports Media

A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.