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July 25, 2008
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Final Nielsen Ratings From Recent Sports Events

The following lists final Nielsen ratings from recent sports events (THE DAILY).

SHOW
DATE
NET
TIME
RAT/SHR
British Open: Third Round
7/19
ABC
9:00am-3:00pm
2.4/8
Horse Racing: Grand Slam of Grass:
Virginia Derby
7/19
CBS
5:00-6:00pm
0.7/2
MLB: (regional)
7/19
Fox
3:51-6:55pm
2.2/6
Championship Off Road Racing:
Pomona (repeat)
7/19
NBC
1:00-2:30pm
0.2/1
AVP Crocs Tour: Brooklyn Open: Men's Final
7/19
NBC
2:30-4:00pm
0.6/2
AST Dew Tour: Right Guard Open
7/19
NBC
4:00-6:00pm
0.7/2
British Open: Final Round
7/20
ABC
8:00am-2:06pm
3.3/10
IndyCar Series: Honda Grand Prix at Mid-Ohio
7/20
ABC
2:06-4:12pm
1.3/3
Skateboarding: Maloof Money Cup (taped)
7/20
CBS
3:00-4:00pm
0.5/1
Tour de France Highlights
7/20
CBS
4:00-5:00pm
0.6/1
MotoGP: Red Bull U.S. Grand Prix
7/20
CBS
5:00-6:00pm
0.9/2
F1: German Grand Prix
7/20
Fox
1:00-2:47pm
0.7/2
American Le Mans Series:
Acura Sports Car Challenge of Mid-Ohio
7/20
NBC
12:00-2:30pm
0.6/2
AVP Crocs Tour: Brooklyn Open:
Women's Final
7/20
NBC
2:30-4:00pm
0.8/2
AST Dew Tour: Right Guard Open
7/20
NBC
4:00-6:00pm
0.8/2
SHOW
DATE
NET
TIME
U.S. AREA
COV. AREA
VIEWERS (000)
MLB: State Farm Home Run Derby
7/14
ESPN
8:19-11:00pm
5.5
6.4
9,116
MLB: Taco Bell All-Star Legends & Celebrity Softball Game
7/14
ESPN
11:00pm-12:00am
2.2
2.5
3,303
UFC: Silva-Irwin
7/19
Spike
9:00pm-12:00am
1.8
2.1
3,113
NASCAR Nationwide Series: Missouri-Illinois Dodge Dealers 250
7/19
ESPN2
9:30pm-12:45am
1.0
1.2
1,468
MLB: Red Sox-Angels
7/20
ESPN
6:00-9:00pm
1.5
1.8
2,257
NHRA Powerade Series:
Schuck's Auto Supply Nationals
7/20
ESPN2
9:00pm-12:00am
0.5
0.9
645
MLB: A's-Yankees*
7/20
TBS
1:00-3:44pm
0.6
0.7
854

NOTES: * = YES also televised game, making the TBS telecast blacked out in the YES footprint (all of New York State and all of Connecticut, as well as the northeast part of Pennsylvania and north and central New Jersey).

MLB NOTES: MLB broadcasts on FSN RSNs through the All-Star Game drew the highest average primetime cable ratings in 12 markets, including eight of the top 20 DMAs. Additionally, MLB telecasts on FSN RSNs ranked third or higher against broadcast networks in seven of those markets (FSN)....CSN Philadelphia's coverage of Wednesday's Mets-Phillies game earned an 9.2 HH rating (273,000 HHs), marking the net's highest-rated MLB game this season, eclipsing Tuesday night's 8.5 HH rating for the same matchup. The 9.2 also marks the third most-watched Phillies game in CSN history and was the most-watched program, broadcast or cable, in the Philadelphia market on Wednesday evening (CSN Philadelphia)....Wednesday night's Mets-Phillies game on SportsNet N.Y. earned a 5.0 HH rating (486,000 viewers) in the N.Y. DMA, marking the highest-rated Mets game this season. The game also garnered the net's highest rating ever in the adult and male 25-54 demos since the net launched in '06 (SNY)....On FSN Arizona, Wednesday night's D'Backs-Cubs game earned a 6.2 HH rating (111,761 HHs) marking the top-rated show in the market for the night. During the first half of the MLB season, the net's D'Backs telecasts averaged a 4.6 HH rating, the highest average primetime cable rating in the Phoenix DMA for those dates (FSN Arizona).

FUEL INJECTION: Through the first half of the '08 NHRA Powerade Series, ratings for Sunday's elimination rounds on ESPN2 are up 30% and HHs are up 34% over '07, according to league sources. Coverage ratings have jumped from 0.5 last year to 0.7 this year, while the HHs have increased from 490,357 to 659,340 (Michael Smith, SportsBusiness Journal)


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