Obama Campaign Commits $5M To Beijing Games TV Ad Package

Obama's Presidential Campaign Commits To $5M Beijing Olympics Ad Package

FINAL PUSH: MEDIA LIFE MAGAZINE's Kevin Downey cited media buyers as saying that demand for the remaining 10% of NBC's ad inventory for the Olympics is "sluggish and a good chunk of these spots will likely remain unsold when the Games begin airing" on August 8. NBC "will still likely reach its goal of $1[B] in ad sales, and it's probably already recouped its $900[M] investment in the Games." However, many "who might otherwise have signed on have held back, their ad budgets cut back as they struggle with declining revenue." A 30-second commercial during NBC's coverage is "reportedly going for about $750,000," but even if NBC were to cut prices, potential advertisers "will be weighing whether it would make more sense to spread what they would pay for one Olympics spot over a couple of weeks on less-costly programming." Downey noted NBC also faces problems from the "sheer amount of inventory it has to sell," as well as "continuing news reports about China" (MEDIALIFEMAGAZINE.com, 7/23).

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