Tickets Remain For Bills' Toronto Games Due To High Price Point
With 6,000-8,000 tickets remaining for the August 14 Steelers-Bills preseason game at Rogers Centre in Toronto, it "would appear that Rogers Communications may have pushed the upper price point too aggressively," according to David Naylor of the GLOBE & MAIL. Tickets for the December 7 Dolphins-Bills game, the first regular-season Bills game in Toronto, also "remain available, but only to those willing to buy seats" for the Steelers game as well. An online search for a pair of tickets "revealed nothing below $255 dollars a seat, but plenty of seats priced from [$255-575]." The same is "true for two-game packages," which include both the Steelers and Dolphins games. Bills Toronto Series GM Adrian Montgomery: "The high-priced tickets or packages are always the hardest to move. But we only put them out for public sale a while ago." Naylor notes Rogers paid C$78M for eight Bills home dates (five regular-season and three preseason) over a five-year period, "requiring them to set an average ticket price above $200." Montgomery: "Is it an aggressive price point? Absolutely. Is it expensive to have the NFL come to Canada and did it cost us a lot of money? Yes. ... We're not deterred by the level of interest and passion for the NFL." Naylor notes the "positive side of that price point means that the Toronto games -- sold out or not -- will reap considerably more revenue than if the games were being held" at Ralph Wilson Stadium in Buffalo, which has the NFL's "lowest average ticket price at just $51" (GLOBE & MAIL, 7/23). In Buffalo, Mark Gaughan noted the ticket sales to date "represent an estimated $9[M] in ticket revenue per game, which is roughly $3[M] more than the Bills collect in total revenue for a game at Ralph Wilson Stadium" (BUFFALO NEWS, 7/21).
NOT SO WELCOME: The GLOBE & MAIL's Paul Attfield reported four CFL Toronto Argonauts players yesterday appeared on TSN's "Off the Record" and "didn't hold back when it came to giving their opinions" on the Bills Toronto Series. Argos DE Jonathan Brown: "I definitely hate the idea of Buffalo coming up here. I mean, they're stepping on our turf. This is our turf -- this is the CFL. They definitely have no business coming up here." QB Kerry Joseph: "I think it can hurt the market here. There's enough professional teams here, we don't need another one" (GLOBESPORTS.com, 7/22).
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