Reebok Launches "Join The Migration" Campaign With 20 NFLers
Reebok, in support of the launch of the new NFL Equipment Speedwick Tee, has broken "Join the Migration," a campaign anchored by a TV spot featuring 20 NFL players. The spot, via mcgarrybowen, N.Y., opens with the players simultaneously taking part in various offseason activities, including fishing and lounging by the pool, when suddenly they all begin to move in the same direction, ultimately ending up at their home stadium or training camp location. The ad is directed by Janusz Kaminski and features music from "Train Song," by Vashti Bunyan. The campaign is being supported nationally through a comprehensive mobile initiative and a sweepstakes. The players featured in the campaign are listed below (Reebok).
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"Join the Migration"
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Giants TE Kevin Boss
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Colts QB Peyton Manning
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Jets WR Jerricho Cotchery
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Patriots RB Laurence Maroney
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Cowboys LB Greg Ellis
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Titans TE Bo Scaife
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Seahawks QB Matt Hasselbeck
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Colts C Jeff Saturday
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Giants FB Madison Hedgecock
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Giants RB Derrick Ward
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Bengals WR Chad Johnson
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Cowboys LB DeMarcus Ware
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Jets RB Thomas Jones
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Patriots DE Ty Warren
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| Giants LB Mathias Kiwanuka |
Patriots TE Benjamin Watson |
| Jets C Nick Mangold |
Colts WR Reggie Wayne |
| Giants QB Eli Manning |
Titans QB Vince Young |
SUPPORT SYSTEM: BRANDWEEK's Barry Janoff reports the 60-second "Join the Migration" spot is breaking this week on ESPN, ESPNews, MTV2 and Comedy Central, as well as online at sites including NFL.com, SI.com, ESPN.com, Maxim.com, MensHealth.com and Yahoo. The ad will air for three weeks in the long form, as well as in 30- and 15-second versions. Support for the campaign also includes print. Spend for the effort was not disclosed (BRANDWEEK, 7/21 issue).
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