ESPN Sports Poll: Interest In The British Open

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The ESPN Sports Poll, a service of TNS Sport, asked PGA fans about their watching habits when viewing PGA events on television. The following are the TV viewing habits of PGA Tour fans and avid fans from January through December '07. Also provided are interest levels for the British Open over the past three years (ESPN Sports Poll).

WHEN YOU WATCH THE PGA TOUR ON TV, DID YOU....

PGA TOUR FANS
(n = 2,692)

AVID PGA TOUR FANS
(n = 938)

Plan to watch

42.8%

72.1%

Select sport from among
other available options

11.4%

9.7%

Discover when flipping channels

45.8%

18.1%

INTEREST IN THE BRITISH OPEN AMONG SPORTS FANS

'07

(n = 484)

Very Interested

9.0%

Total Interest

31.7%

'06

(n = 490)

Very Interested

10.3%

Total Interest

28.3%

'05

(n = 609)

Very Interested

13.7%

Total Interest

42.7%

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