SBJ In-Depth: Agents: 20 Most Influential Agents in Sports
In one of the most widely-read issues of the year, SBJ will rank the sports agents who not only have the influence to get deals done but whose moves can help steer the entire athlete representation industry. SportsBusiness Journal will go inside the industry, talking with agents and those on the other side of the negotiating table, to determine the top dealmakers and trendsetters. This is easily one of the most hotly debated lists that the editors of SBJ will put together in 2008. Publishing Date: August 18 Ad Close: Aug. 4 Materials Close: Aug. 6
Plus, Special Report: Sponsorship: GM 100 Years In Sports Business
No one can doubt the huge role General Motors has played in growing the sports industry over the past 100 years. From sponsorships to advertising (GM is now the largest sports advertiser in the U.S.), the automaker has kept sports a key ingredient in the way it builds its brand and moves iron at dealerships. While we will look back at some of the memorable marketing moments, we’ll also look at the road ahead for GM and how current financial challenges have altered the company’s approach to sports spending.
For information on advertising contact National Advertising Director, Julie Tuttle at 212 500 0711 or jtuttle@sportsbusinessjournal.com.
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