AST Winter Dew Tour Lining Up Sponsors For Initial Series
The AST Winter Dew Tour, a free-skiing and snowboarding series set to debut this winter, "has lined up its first title sponsor, ... signing a deal with Toyota to title the third stop in the series" at Northstar Resort in Lake Tahoe, California, on February 19-22, according to Tripp Mickle of SPORTSBUSINESS JOURNAL. Sources value the Toyota deal "in the low seven figures," and it includes "intellectual property rights, on-site activation rights at each series stop, 27 advertising spots on NBC and additional advertising inventory on USA Network, MTV and MTV2." Meanwhile, Verizon Wireless, a sponsor of the summer AST Dew Tour, "also signed on as a partner of the winter tour," though the sponsorship level "hasn't been finalized." Nike and Wendy's also "committed to AST's summer and winter series in deals signed earlier this year." In addition to the Lake Tahoe stop, the AST Winter Tour will stop at skiing resorts in Breckenridge, Colorado, and Mount Snow, Vermont, this winter (SPORTSBUSINESS JOURNAL, 7/14 issue).
|
Related Stories By Company
|
Related Stories By Sport
|
Deal For LeBron Docu Involves Sponsors
November 25, 2008 :
SportsBusiness Daily
Oregon Debuts New Unis; Redesign In 2010
November 17, 2008 :
SportsBusiness Daily
FSU Wearing Black Jerseys For Nike?
November 14, 2008 :
SportsBusiness Daily
UM Basketball Has Led To Influx Of Revenue
November 14, 2008 :
SportsBusiness Daily
DEI, Chip Ganassi To Merge For '09
November 13, 2008 :
SportsBusiness Daily
|
AST Dew Tour Changes Name To Alli
December 1, 2008 :
SportsBusiness Daily
X Games Logo Alleged To Violate Trademark
November 19, 2008 :
SportsBusiness Daily
ESPN Cancels Moto X Event Due To Economy
November 11, 2008 :
SportsBusiness Daily
Ubisoft Using Shaun White In Ads
October 7, 2008 :
SportsBusiness Daily
Redskins-Giants Could Affect McCain Speech
September 4, 2008 :
SportsBusiness Daily
|
|
