AST Winter Dew Tour Lining Up Sponsors For Initial Series
The AST Winter Dew Tour, a free-skiing and snowboarding series set to debut this winter, "has lined up its first title sponsor, ... signing a deal with Toyota to title the third stop in the series" at Northstar Resort in Lake Tahoe, California, on February 19-22, according to Tripp Mickle of SPORTSBUSINESS JOURNAL. Sources value the Toyota deal "in the low seven figures," and it includes "intellectual property rights, on-site activation rights at each series stop, 27 advertising spots on NBC and additional advertising inventory on USA Network, MTV and MTV2." Meanwhile, Verizon Wireless, a sponsor of the summer AST Dew Tour, "also signed on as a partner of the winter tour," though the sponsorship level "hasn't been finalized." Nike and Wendy's also "committed to AST's summer and winter series in deals signed earlier this year." In addition to the Lake Tahoe stop, the AST Winter Tour will stop at skiing resorts in Breckenridge, Colorado, and Mount Snow, Vermont, this winter (SPORTSBUSINESS JOURNAL, 7/14 issue).
|
Related Stories By Company
|
Related Stories By Sport
|
What's The Future For Tiger's Brand?
March 19, 2010 :
SportsBusiness Daily
Nike Has 52 Teams In Women's Tourney
March 19, 2010 :
SportsBusiness Daily
Pacquiao Experiencing Rare Crossover Appeal
March 19, 2010 :
SportsBusiness Daily
Nike Q3 Profits Up 104% From Last Year
March 18, 2010 :
SportsBusiness Daily
Cubs Near Deal For Toyota Sign At Wrigley
March 18, 2010 :
SportsBusiness Daily
|
Maloof Money Cup To Feature N.Y. Leg
February 10, 2010 :
SportsBusiness Daily
Winter X Games Draws Record Four-Day Crowd
February 1, 2010 :
SportsBusiness Daily
PepsiCo Extends Dew Tour Title Deal
January 25, 2010 :
SportsBusiness Daily
ESPN Increasing Winter X Games TV Coverage
December 16, 2009 :
SportsBusiness Daily
Nike Increasing Ties To Action Sports
September 21, 2009 :
SportsBusiness Daily
|
|
