SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Monday
July 14, 2008
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Sponsorships, Advertising & Marketing

adidas To Unveil New Univ. of Michigan Football Jerseys Today

adidas Today To Officially Unveil
New Michigan Football Jerseys
adidas today will officially unveil its new Univ. of Michigan (UM) football jerseys, and the "visible portion of authentic game jerseys will not be dramatically different from those of the past on the blue home uniforms," according to Mark Snyder of the DETROIT FREE PRESS. However, the road white jerseys are a "bit more of a departure from tradition," as they feature blue numbers outlined in maize, "thin maize stripes between the shoulder and the upper chest, and thicker, more pronounced stripes beginning in the middle outside the numbers and wrapping around the side, forming dual tails in the back." There will also be a "sticky strip that says Go Blue across the bottom to hold the jersey in the player's pants." adidas Business Dir for Football Mark Clinard said, "We put [former UM football coach] Bo Schembechler's famous quote 'Those Who Stay Will Be Champions' in the hem of the authentic jersey." Snyder notes adidas is "touting three technological aspects of the jerseys" -- the ClimaCool system that enhances ventilation in "high heat zones;" Foromotion cuts, which are "strategically placed seams that remove excess fabric such as when a wide receiver stretches for a ball;" and the TechFit PowerWeb sleeve "for their calves to improve oxygen delivery and increase blood flow." adidas last year signed an eight-year, $60M deal with UM, the "largest known college licensing agreement in the country" (DETROIT FREE PRESS, 7/14).


Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
UCF-Adidas Spat May Head To Court
November 6, 2009 : SportsBusiness Daily

Jordan Wears Nike; adidas Ending UCF Deal
November 5, 2009 : SportsBusiness Daily

Murray Signs Five-Year Deal With adidas
November 4, 2009 : SportsBusiness Daily

Should Marcus Jordan Give Up Nike Request?
October 26, 2009 : SportsBusiness Daily

adidas-UCF Deal Could Be Strained By Jordan
October 22, 2009 : SportsBusiness Daily

UCF-Adidas Spat May Head To Court
November 6, 2009 : SportsBusiness Daily

WAC Hires PR Firm To Help Boise State
November 5, 2009 : SportsBusiness Daily

ESPN Interested In March Madness Rights
November 5, 2009 : SportsBusiness Daily

Jordan Wears Nike; adidas Ending UCF Deal
November 5, 2009 : SportsBusiness Daily

NCAA HQs Will Receive $35M Expansion
November 2, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.