adidas To Unveil New Univ. of Michigan Football Jerseys Today
 |
adidas Today To Officially Unveil
New Michigan Football Jerseys |
adidas today will officially unveil its new Univ. of Michigan (UM) football jerseys, and the "visible portion of authentic game jerseys will not be dramatically different from those of the past on the blue home uniforms," according to Mark Snyder of the DETROIT FREE PRESS. However, the road white jerseys are a "bit more of a departure from tradition," as they feature blue numbers outlined in maize, "thin maize stripes between the shoulder and the upper chest, and thicker, more pronounced stripes beginning in the middle outside the numbers and wrapping around the side, forming dual tails in the back." There will also be a "sticky strip that says Go Blue across the bottom to hold the jersey in the player's pants." adidas Business Dir for Football Mark Clinard said, "We put [former UM football coach] Bo Schembechler's famous quote 'Those Who Stay Will Be Champions' in the hem of the authentic jersey." Snyder notes adidas is "touting three technological aspects of the jerseys" -- the ClimaCool system that enhances ventilation in "high heat zones;" Foromotion cuts, which are "strategically placed seams that remove excess fabric such as when a wide receiver stretches for a ball;" and the TechFit PowerWeb sleeve "for their calves to improve oxygen delivery and increase blood flow." adidas last year signed an eight-year, $60M deal with UM, the "largest known college licensing agreement in the country" (DETROIT FREE PRESS, 7/14).
|
Related Stories By Company
|
Related Stories By Sport
|
Jordan Brand Continues To Dominate Market
November 17, 2009 :
SportsBusiness Daily
Arkansas, Nike Agree To Five-Year Deal
November 11, 2009 :
SportsBusiness Daily
UCF-Adidas Spat May Head To Court
November 6, 2009 :
SportsBusiness Daily
Jordan Wears Nike; adidas Ending UCF Deal
November 5, 2009 :
SportsBusiness Daily
Murray Signs Five-Year Deal With adidas
November 4, 2009 :
SportsBusiness Daily
|
San Diego State AD Jeff Schemmel Resigns
November 20, 2009 :
SportsBusiness Daily
Report: Minorities Not Getting Coaching Jobs
November 19, 2009 :
SportsBusiness Daily
Penn State Alters Football Season Tix Plan
November 18, 2009 :
SportsBusiness Daily
Russell Athletic Pressured On Labor
November 18, 2009 :
SportsBusiness Daily
St. Peter's, Monmouth Benefit From ESPN
November 18, 2009 :
SportsBusiness Daily
|
|
