Wheels & Deals: Sunoco Committed To NASCAR Despite Higher Costs
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Sunoco Official Reaffirms Company's
Commitment To NASCAR Through 2016 |
Sunoco Manager of Media & PR Thomas Golembeski said that despite the rising cost of gas, the company "plans to maintain its commitment to NASCAR" through 2016 as the league's official fuel. In Philadelphia, Bill Fleischman noted Sunoco supplies fuel "free of charge to teams in NASCAR's top three series," and about 6,000 gallons are used for Sprint Cup Series races. At $4 per gallon, the company supplies the equivalent of $24,000 each weekend. Meanwhile, while "many people would like to see the [U.S.] find ways to decrease its dependency on oil," Golembeski said "any potential change in the fuel that we supply to NASCAR would be handled in partnership with them" (PHILADELPHIA DAILY NEWS, 7/10).
HEADING NORTH: GoDaddy.com will be the official broadcast sponsor for TSN's coverage of the August 2 NASCAR Nationwide Series Napa Auto Parts 200 at Circuit Gilles Villeneuve outside Montreal. Go Daddy is leveraging the sponsorship to officially announce the entry of Go Daddy Domains Canada to the Canadian market. Ron Fellows will drive the No. 5 GoDaddy.com Chevy in the race (Go Daddy).
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Newman To Sport Special "Mummy" Paint
Scheme In Saturday's NASCAR Race |
THE MUMMER'S DANCE: enske Racing's No. 12 Sprint Cup Dodge driven by Ryan Newman will have a paint scheme featuring Universal Pictures' "The Mummy: Tomb of the Dragon Emperor" for Saturday's LifeLock.com 400 at Chicagoland Speedway. Kodak also will have its branding on the car (Kodak). Eastman Kodak Director and VP/Corporate Marketing & Business Development Betty Noonan said, "We love these kinds of programs. We’ve done them about six times in the past. It gives us an opportunity to leverage a side of the Eastman Kodak company that most people don’t see on a day-to-day basis and that’s our motion picture business.” Newman’s uniform will also feature a “Mummy” design (Fox Business, 7/11).
SPONSOR NOTES: The U.S. Navy next season will not return as sponsor of JR Motorsports' No. 88 Nationwide Series Chevy driven by Brad Keselowski. The Navy has sponsored the car since '05 (CHARLOTTE OBSERVER, 7/9)....Robby Gordon Motorsports' No. 7 Sprint Cup Dodge will feature a "petition seeking to save the name" of Wrigley Field for Saturday's race. Primary car sponsor Jim Beam has "unveiled a 'Save Our Ballpark's Name' billboard outside the field in an effort to keep" Wrigley's name intact (SCENEDAILY.com, 7/8).
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