MASN Says Nats' Low Ratings Not Due To Lack Of Production
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MASN Officials Say Nationals Receive
Same Treatment As Orioles On Network |
MASN officials responded to the criticism of the low ratings of Nationals games by saying that its broadcasts of the team's games are "every bit as good and every bit as heavily promoted" as Orioles games, according to Marc Fisher of the WASHINGTON POST. MASN spokesperson Todd Webster said the characterizion that the Nationals are the net's "ugly stepchild" is "just not true." Webster: "Everything has been done equitably." Webster said that he "checked with the executive producer of the broadcasts and found that indeed the same technology is used in both O's and Nats casts, including the Pitch Track feature." Webster: "The Nats do get the cool pitch tracker technology. It's an $80,000 piece of equipment that is used by both teams, like a replay, at the discretion of the talent." Fisher wrote, "Maybe that's the issue -- the O's broadcasters use the toy more and more wisely than do the Nats' crew." MASN is "trying to present itself as a fair and equitable hometown sports channel, but it's just not working. The channel still feels like a Baltimore affair" (WASHINGTONPOST.com, 7/9). But in Virginia, Mike Hume writes the MASN "mess must ... be addressed." Hume: "The team needs to work with the network to further the station's pathetic coverage of the team. Aside from a half-hour pre-game and post-game show that straddles the game broadcast, there is no Nats-centric programming on the network" (FALLS CHURCH NEWS-PRESS, 7/10).
GIVE IT TIME: In DC, Tim Lemke wrote, "I do have one theory that hasn't really been touched on elsewhere. It is my belief that in most [MLB] cities, watching baseball games has simply become part of the basic summertime lifestyle for many people. This is particularly true in markets where there is a long baseball tradition." Watching baseball in DC is "not yet part of people's lifestyles. It will take a stretch of success, and most likely the passing of a generation or two. And for that reason it would not be surprising if the Nats remain at the bottom of local TV ratings for years to come" (WASHTIMES.com, 7/9).
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