Feeling The Effects: ISC Sees 6.6% Drop In Q2 Attendance Revenue

By Michael Smith, Staff Writer, SportsBusiness Journal

OFF-TRACK DRIVING? ISC COO John Saunders responded to reports that Chevrolet might not renew its track sponsorships after this year: "It's no secret that the domestic automobile industry is struggling, but we've got a long-term relationship with GM and we've enjoyed a mutually beneficial partnership. We're confident GM will honor their obligations and we're continuing to talk about the future." Meanwhile, ISC has one Sprint Cup entitlement left to sell this year for the September race at Kansas Speedway. Five of its title sponsorships are up this year.

AUTHENTICS SEEING A PROFIT: Motorsports Authentics (MA) recorded a $9.5M profit for the first six months of '08, a continuation of the turnaround that began earlier this year. The profit marks a stark contrast to the $7.3M in losses for the first six months of '07. ISC, a 50/50 co-Owner of MA with SMI, reiterated that it anticipates a break-even year for MA, meaning that it anticipates losses for the final six months because of the cycle of the merchandise industry. The majority of those losses are expected to be in the fourth quarter.

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