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Wednesday
July 9, 2008
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Sponsorships, Advertising & Marketing

USA Boxing, Golden Boy Promotions Announce Strategic Alliance
USA Boxing yesterday announced a new alliance with Golden Boy Promotions through which the two organizations will collaborate on marketing, media, broadcast and consulting efforts. USA Boxing and Golden Boy will work together on sponsorship strategies as well as developing media, digital and event content. Golden Boy Enterprises' Ring Magazine will also allow USA Boxing added editorial coverage, advertising opportunities and subscription promotions (USA Boxing). Golden Boy Promotions CEO Richard Schaefer said, "Boxing is light years behind the other sports. I can open up the L.A. Times and read about Amanda Beard and these other athletes, but I don't read anything about young kids who have decided to participate in boxing." Schaefer added that Golden Boy President and boxer Oscar De La Hoya "plans 'a hands-on involvement' with up-and-coming amateurs" (LATIMES.com, 7/8).

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