Peacock Strut: NBC Unveils Plan For Extensive Olympics Coverage
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NBC To Provide 3,600 Hours Of Olympic
Coverage Across All Its Platforms |
NBC Universal will present 3,600 hours of coverage for the Beijing Games, including 2,200 hours of live events, the most live coverage in the U.S. of any Olympics ever. Seven networks -- NBC, USA, MSNBC, CNBC, Oxygen, Telemundo and Universal HD -- will broadcast the event on TV, and when combined with NBCOlympics.com, the coverage will total 1,000 more hours than that of all previously televised Summer Games in U.S. history. In addition, NBCOlympics.com's 2,200 total hours of live streaming video coverage is the first live online Olympic coverage in the U.S. (NBC). The HOLLYWOOD REPORTER's Paul Gough reports the Games will be the first time that an entire Summer Olympics will be available in HD. NBC's primetime coverage will include "all 32 gold-medal finals for swimming across eight days, four nights of gymnastics, beach volleyball and the men's and women's marathons" (HOLLYWOOD REPORTER, 7/9). USA TODAY's Michael Hiestand notes NBC's cable channels will broadcast events "suiting their demographics, such as boxing and weightlifting on male-skewing CNBC and gymnastics recaps and equestrian on female-leaning Oxygen" (USA TODAY, 7/9).
FULL COVERAGE: China's government will "allow broadcasters to beam live pictures from Tiananmen Square" and throughout the city during the Beijing Games, "reversing a decision to delay broadcasts." BOCOG Dir of Media Operations Sun Weijia: "It's a simple answer: you can do live broadcast from the streets of Beijing and also at Tiananmen Square." State broadcaster CCTV reportedly also will "show live pictures instead of delaying them by 30 seconds, its usual practice" (BLOOMBERG NEWS, 7/8).
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Most Newspapers Sending Fewer Reporters
To Beijing's Main Press Center To Cover Olympics |
FEWER REPORTERS GOING: EDITOR & PUBLISHER's Samuel Chamberlain reported newspaper editors are "moving ahead with their coverage plans and treating the Games much like any other major sporting event," but the coverage will look "slightly different from that in years past, with newsroom cutbacks affecting the number of staffers being sent" to Beijing. Almost every editor interviewed "admitted that their paper would send fewer reporters to Beijing than have gone to previous Olympics." Boston Globe Sports Editor Joe Sullivan said that the paper would "not assign any photographers to the Olympics and would only send seven staffers." L.A. Times Sports Editor Randy Harvey said that the paper is only sending 12 employees, down from as many as 20 for past Games. USA Today Olympics Editor Roxanna Scott said that the paper will send 19 reporters, "slightly less than in previous years." However, the AP, N.Y. Times and Washington Post are "sending more staff than in the past" -- AP Managing Editor/Sports Lou Ferrara said that the news organization is sending 319 people. Chamberlain writes while some papers will "stick to now-standard features of blogging, reporter chats, and audio reports, other papers will approach their online coverage differently." Sullivan said the Globe will carry "more event coverage on the Web, while spinning forward in the print edition to the next big event" (EDITORANDPUBLISHER.com, 7/7).
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