Telemundo Creates Spanish-Language Soccer Reality Series
Telemundo Communications Group is creating a Spanish-language broadband reality series integrating the GMC Sierra truck titled "Gol de Media Cancha," or "Long Shot," according to Laurel Wentz of AD AGE. The series, which debuts next month, features soccer players who "failed to make the cut at [USL] Miami FC but will get a second chance to impress the team's coach and viewers." The "most telegenic contenders will be cast to compete for a contract with the team; the player the team's coach and online voters like best will win." The core of "Long Shot" will be 12 broadband episodes on Yahoo Telemundo, "ranging from two to 10 minutes in length, of tryouts, training, storytelling and skill tests." On TV, the show will "be integrated into two Telemundo sports shows with weekly updates and interviews with the coach and contestants." One-minute units "consisting of 30 seconds of web content and a 30-second GMC spot also will air on TV, along with 30-second teasers for the show." Additionally, a "custom site on Yahoo Telemundo will be GMC-branded, and the show will be promoted on mobile phones." GMC's Hispanic agency is Lapiz, Chicago (AD AGE, 7/7 issue).
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