Brewers Trade For Sabathia Results In Ticket Sales Surge

Brewers Seeing Increase In Ticket Demand For Upcoming Games Following Acquisition Of Sabathia

SOMETHING BREWING: THE BUSINESS JOURNAL OF MILWAUKEE's Mark Kass writes the Brewers this season, "bolstered by a boost in attendance and victories," also have seen merchandise sales at Miller Park increase 30%. Brewers Exec VP/Business Operations Rick Schlesinger declined to release specific sales numbers, but said that the "addition of a new retail store at the main entry to Miller Park this season has boosted sales." Schlesinger noted that the team last season, their first winning season since '92, had a 50% increase in retail sales over '06. The Brewers through the first 38 games at Miller Park have drawn 1.32 million fans, an average of 34,936, up 6.6% from 1.24 million, an average of 32,719 per game, for the same point last season, which is the "eighth-highest jump" in MLB. Schlesinger said that the team already has sold 2.5 million tickets and "hopes to break the team's all-time attendance record of 2.85 million," which it set last season. Kass notes the increase in attendance also has "paid off in jumps in parking and concession revenue of about 10[%]." Milwaukee-area sporting goods retailer Jeff's Sports Owner Jeff Lemieux said that sales of Brewers' items this season "have doubled over last season." Lemieux: "People are hungry for this team to be successful. People are looking for jerseys, pennants, whatever they can get" (THE BUSINESS JOURNAL OF MILWAUKEE, 7/4 issue).

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