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June 27, 2008
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Blog Hound: Lightning Crashes The Party At Euro 2008

Bloggers discuss the technical difficulties that periodically interrupted the int'l feed of Wednesday's Germany-Turkey Euro 2008 soccer tournament semifinal.

The Bocker.com
Posted by: Tony
"Hopefully, the success of the tournament for ESPN in addition to ongoing discussions about bidding for television rights for England’s Premier League will push ESPN to put more money in its overseas soccer broadcasts."
Starting Eleven
Posted By: Starting11
"No doubt the ears of television producers at the game were burning with the worldwide cursing directed their way."
The Soccer Haus
Posted by: Dan
"Before you jump all over ESPN, keep in mind that viewers worldwide experienced the same issues."
The Run Of Play
Posted by: Brain
"It was only appropriate to go out, as ESPN did, not knowing when the final whistle would sound, not able to see the match, but watching the faces of other fans watching the match."
World Cup Blog
Posted by: Daryl
"Any hope of ESPN pretending they had commentators actually attending the game and commentating live - as opposed to watching on a screen from Bristol, Connecticut - ended there and then."

BUILDING THE BUZZ: Sports Media Challenge's Buzz Manager analyzed online discussion about the Euro 2008 feed being lost. Bloggers who defended UEFA and/or ESPN's coverage were tallied positive, while bloggers who were angry with UEFA for the incident were counted as negative. Visit www.SportsBusinessDaily.com for more info. See more info on the topic

  • The topic ranked 4 of 10 on The Buzz, indicating a medium level of interest among sports bloggers.
  • Bloggers in the positive category felt UEFA had no control over a thunderstorm, and that the extenuating circumstances excuse the outage. They mentioned that UEFA was acting as the host broadcaster for the first time and that every country was relying on that one feed.
  • Some bloggers were neutral on the topic, mentioning the issue but not necessarily blaming UEFA.
  • Bloggers in the negative category were upset that UEFA did not have a back-up feed or any contingency plan. They felt UEFA should have been better prepared given the importance of the tournament. Some bloggers complained that ESPN's commentators were in the studio instead of at the game live.

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