SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Friday
June 27, 2008
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Sports Media

Final Nielsen Ratings From Recent Sports Events

The following lists final Nielsen ratings from recent sports events (THE DAILY).

SHOW
DATE
NET
TIME
RAT/SHR
Golf: U.S. Open: Final Round Playoff
6/16
NBC
2:00-4:45pm
6.7/19
UEFA Euro 2008: Quarterfinals:
Netherlands-Russia
6/21
ABC
2:30-4:30pm
1.2/-
PGA Tour: Travelers Championship: Third Round
6/21
CBS
3:00-6:00pm
1.1/3
MLB: (regional)
6/21
Fox
3:51-7:00pm
1.7/5
AST Dew Tour: Panasonic Open
6/21
NBC
2:00-3:30pm
0.7/2
U.S. Olympic Trials: Diving
6/21
NBC
3:30-4:30pm
1.1/3
U.S. Olympic Trials: Gymnastics: Men's Finals
6/21
NBC
4:30-6:00pm
1.6/4
U.S. Olympic Trials: Gymnastics:
Women's (taped)
6/21
NBC
8:00-10:00pm
2.9/6
IRL: Ethanol IndyCar 250
6/22
ABC
1:30-3:30pm
1.1/-
Red Bull X-Fighters: Texas
6/22
ABC
3:30-4:30pm
0.7/-
NCAA Spring Highlight Show
6/22
CBS
2:00-3:00pm
0.4/1
PGA Tour: Travelers Championship: Final Round
6/22
CBS
3:00-6:00pm
1.6/4
F1: French Grand Prix
6/22
Fox
1:00-3:00pm
0.6/2
AST Dew Tour: Panasonic Open
6/22
NBC
1:00-3:00pm
0.8/2
U.S. Olympic Trials: Diving (live & taped)
6/22
NBC
3:00-6:00pm
2.2/5
U.S. Olympic Trials: Gymnastics: Women's
6/22
NBC
7:00-9:00pm
3.9/7
SHOW
DATE
NET
TIME
U.S. AREA
COV. AREA
VIEWERS (000)
Golf: U.S. Open: Final Round Playoff
6/16
ESPN
12:00-1:55pm
3.6
4.2
4,762
MLB: Red Sox-Phillies
6/16
ESPN
7:00-9:42pm
1.2
1.4
1,571
NCAA Baseball: College World Series: Pool Play: Georgia-Stanford
6/16
ESPN2
7:00-10:31pm
0.8
0.9
1,189
NCAA Baseball: College World Series: Pool Play: UNC-LSU
6/20
ESPN
7:00-10:17pm
0.9
1.1
1,408
NASCAR Nationwide Series: Camping World RV Rental 250
6/21
ESPN2
8:30-11:38pm
1.2
1.5
1,854
NCAA Baseball: College World Series: Pool Play: Fresno State-UNC
6/21
ESPN
7:45-11:01pm
1.0
1.1
1,425
NCAA Baseball: College World Series: Pool Play: Georgia-Stanford
6/21
ESPN
2:00-5:46pm
0.9
1.1
1,252
NASCAR Sprint Cup:
Toyota/Save Mart 350
6/22
TNT
4:59-8:44pm
3.7
4.3
6,015
MLB: White Sox-Cubs
6/22
ESPN
8:00-11:15pm
1.9
2.2
2,964
UEFA Euro 2008: Quarterfinals: Spain-Italy
6/22
ESPN
2:30-5:24pm
1.2
1.4
1,911

MLB NATIONAL: USA TODAY's Bob Kimball reports Fox Saturday afternoon MLB telecasts are averaging a 2.0 final Nielsen rating this season, down from a 2.5 at this point in '07. Fox VP/Programming & Research Mike Mulvihill said that in '07, there "were more top matchups toward the beginning of the season," but that "it's the opposite" in '08 (USA TODAY, 6/27). Viewership for both Fox' Saturday MLB broadcasts and ESPN's "Sunday Night Baseball" is down "about 15% from last season," while TBS' national Sunday afternoon broadcast is averaging about 656,000 viewers. In N.Y., Bob Raissman writes, "Mediocrity is affecting the ratings. ... From a business perspective, it would benefit the networks, and MLB, if the Mets and Yankees get their on-field business in order" (N.Y. DAILY NEWS, 6/27).

MLB REGIONAL: CSN Chicago indicated that overall viewership for Cubs telecasts on the net is up 50% over the year-ago period, while White Sox viewership is up 13% (USA TODAY, 6/27). The net's broadcast of Orioles-Cubs Wednesday earned a 7.22 HH rating, the net's highest Cubs rating of the season and the highest since a 7.69 for Cubs-Reds on September 17, 2007. CSN Chicago drew more than 250,000 HHs for Wednesday's game (CSN)....FSN Florida's ratings through 29 Rays telecasts this season are up 29% in the Tampa-St. Pete market. The June 19 Cubs-Rays game drew a 4.5 HH rating (81,000 HHs) in the market, FSN Florida's highest-rated Rays game since the team's inception in '98 (FSN Florida)....FSN Southwest through 50 Rangers games this season is averaging a 1.4 HH rating, up 5% over '07. KDFI-MYT through 21 Rangers games this season is averaging a 1.9 HH rating, a 10% increase over last year (DALLAS MORNING NEWS, 6/21).

NASCAR: ESPN2 for its coverage of the June 21 NASCAR Nationwide Series Camping World RV Rental 250 earned a 1.5 coverage area rating (1.9 million viewers, up 15.4% over a 1.3 last year. Through 11 races on ESPN2, the net is averaging a 1.8 coverage rating (2.3 million viewers), a 20% increase over '07, which does not include the rain-delayed Stater Bros. 300 that was televised on a Monday (THE DAILY).

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group
Privacy Policy - Terms of Service
© 2008 Street & Smith's Sports Group
All Rights Reserved