IOC Issues Online Audio, Video Restrictions To Non-Rights-Holders
By Tripp Mickle, Staff Writer, SportsBusiness Journal
 |
IOC Restrictions Make NBC Single Source
For Digital Video From Beijing Olympics |
The IOC yesterday issued sweeping restrictions to non-rights-holding media, forbidding them from distributing online audio or video of sporting action, interviews with athletes or Opening or Closing ceremonies. The rules represent an increase in restrictions from the '06 Turin Games when non-rights holders were allowed to use the Internet to broadcast press conferences -- a practice that will be forbidden in '08. In explaining the new restrictions, the IOC said, "The dissemination of moving images of the Games, including the Internet, is a part of the IOC's intellectual property rights, the granting of which ... helps provide the funding necessary to stage the Games and train the athletes." The restrictions make NBC the single source for digital video of not only events but also athlete interviews from Olympic areas throughout the Games, curtailing any original video offered by other sites like ESPN.com and Yahoo Sports.
COMES AFTER NBC RESTRICTIONS: The news comes on the heels of restrictions issued by NBC Sports on audio and video distribution online from the U.S. Olympic Trials. Credentialing rules issued by the network through several NGBs require that all audio and video files from the trials contain a link back to nbcolympics.com. The rules also heavily restrict all forms of multimedia in and around the fields of play, including athlete interviews, and require that all audio and video be removed from media sites by August 7, the day before the start of the Beijing Games. The rules will affect news coverage at three of the summer's biggest trials: swimming, gymnastics and track and field.
|
Related Stories By Company
|
Related Stories By Sport
|
Bears Deny Rift With NBC
November 20, 2009 :
SportsBusiness Daily
NBC, Fox See Ratings Gains For NFL Week 10
November 19, 2009 :
SportsBusiness Daily
ESPN Confident Gruden Is Sticking Around
November 17, 2009 :
SportsBusiness Daily
Cowboys-Packers Earns Fox 16.9 Overnight
November 16, 2009 :
SportsBusiness Daily
NBCU Ad Inventory Remains For Olympics
November 16, 2009 :
SportsBusiness Daily
|
Colbert Talks Speedskating On Show
November 20, 2009 :
SportsBusiness Daily
U.S. Public Only Gets 2% Of Vancouver Tix
November 19, 2009 :
SportsBusiness Daily
BMW Signs As London Games Tier One Partner
November 18, 2009 :
SportsBusiness Daily
Bell Canada To Provide Exclusive Oly Content
November 18, 2009 :
SportsBusiness Daily
Top Chicago 2016 Officials Well Paid
November 17, 2009 :
SportsBusiness Daily
|
|
