USATF, Eugene Hope Olympic Track & Field Trials Will Boost Sport
USATF Friday through July 6 will host the U.S. Olympic Track and Field Trials at the Univ. of Oregon's (UO) Hayward Field in Eugene, and the USATF and the city are hoping the event "re-energizes the sport that formed a significant part of this city's culture," according to John Schumacher of the SACRAMENTO BEE. Tickets for the event are sold out, and Lane County (OR) Convention & Visitors Bureau CEO Kari Westlund estimated that the economic impact of the Trials would be $28M. The Trials "effort includes 300 people on the local organizing committee, 42 committees and 2,500 volunteers," and connecting the community to the event "has been a big part of Eugene's effort." In anticipation of the Trials, Hayward Field has undergone an $8M renovation, including the addition of a new video scoreboard, and the city has seen "enhancements to running, walking and biking trails along the Willamette River." Schumacher wrote Nike's "assistance has been critical." Nike Oregon Region Communications Dir Bob Applegate would not reveal Nike's commitment to the event, other than saying that the company "committed $1.5[M] to the new video scoreboard." Nike also pledged "close to $1[M] to stage meets leading up to the Trials," including the June 8 Prefontaine Classic, which drew 14,221 fans to Hayward Field (SACRAMENTO BEE, 6/22). The renovation to Hayward Field expanded the stadium's capacity from 10,707 to more than 15,000 (SACRAMENTO BEE, 6/22).
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Hayward Field Undergoes $8M
Renovation Ahead Of U.S. Olympic Trials |
OUTSIDE THE GATES: In Portland, Jeff Smith wrote thousands of fans are "expected to attend the free Eugene 08 Festival that will surround" the stadium. Trials organizers have "emphasized the idea of creating a vibrant area near the event for people of all ages to enjoy." The Festival will run for the entirety of the Trials, including on July 1 and 2, when there will be no competition. Along with "activities and entertainment options, fans will be able to follow all of the track and field action," as two video screens outside Hayward Field will show NBC and USA Network's TV feeds (Portland OREGONIAN, 6/22). Schumacher noted Eugene with the Festival is aiming to "provide an experience that goes beyond the drama of chasing the Olympic dream." The "centerpiece of its peripheral push is a fan festival scheduled to include live entertainment, two jumbo video screens showing live Trials action, a food court and sports bar, interactive exhibits, walking tours and a running film festival." The $3M festival, which will wrap around three sides of Hayward Field, will have a "daily theme designed to appeal to spectators and those who don't have a Trials ticket" (SACRAMENTO BEE, 6/22).
PRE'S PEOPLE: In Portland, John Hunt wrote under the header, "Hayward's History Should Dazzle Visitors, Viewers." UO "might be nouveau riche in other sports, but track and field has a long and storied history in Eugene, and that's what the university will be marketing to visitors and to a network television audience." UO AD Pat Kilkenny: "Everything we do this day and age is about differentiation." NBC Sports Coordinating Producer Sam Flood said of the event, "We'll obviously take advantage of the location, the history -- that fact enhances the story telling." Hunt noted Eugene's Museum of Natural & Cultural History will include an exhibit featuring the "history of shoes, from 10,000-year-old sandals to, yes, Nikes" (Portland OREGONIAN, 6/22). This year's event will mark the fourth Trials at Hayward Field, and the first since '80 (Portland OREGONIAN, 6/22).
LET'S DO IT AGAIN: In Philadelphia, Frank Fitzpatrick reports city officials, "flush with the success" of last weekend's U.S. Olympic Gymnastics Trials, will "now turn their attention toward landing an event in advance" of the 2010 Vancouver Games. Philadelphia Sports Congress Dir of Olympic Opportunities Jess Myers: "We're very interested in hosting the short-track speedskating trials or maybe some other sport." More than 41,000 fans attended the four sessions of the Trials at the Wachovia Center, which concluded Sunday night before a crowd of 14,920. Myers added that she "expected that the number of hotel rooms filled for the event would be higher than anticipated" (PHILADELPHIA INQUIRER, 6/24).
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