SBJ In-Depth: Action Sports
On the eve of the Summer X Games in Los Angeles, the event finds itself a mature
property working to maintain relationships with a maturing audience. At the
same time, the X Games producers know they have to stay relevant to a young
core audience drawn to action sports and the new generation of athletes. This
In-Depth will look at the fresh ways the X Games and action sports as a segment
are positioning themselves and the way sponsors are using them to reach key
demographics. Publishing Date: July 28 Ad Close: July
14 Materials Close: July 16
For information on advertising contact National Advertising Director, Julie
Tuttle at 212.500.0711 or jtuttle@sportsbusinessjournal.com.
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