Lingering Concerns Over Criminal Case Harm Kobe's Marketing

Bryant Still Feeling Marketing Effects From Court Case

TWISTED TAGLINE: In Detroit, Chris McCosky notes Garnett in his "over-the-top emotional postgame interview with [ABC's] Michele Tafoya after the Celtics clinched" the NBA championship last week said "Anything's possible." Garnett has been part of adidas' "Impossible is nothing" campaign, and McCosky writes, "Instead of a spontaneous response, Garnett was filming a commercial. And, perhaps as some poetic justice, he flubbed his line" (DETROIT NEWS, 6/23).

INCENTIVE PROGRAM: In Boston, Dave Wedge reported the Massachusetts State Lottery (MSL) has launched an "all-out ticket bonanza, handing out hundreds of thousands in seats to high-demand sporting events, including giving more than a dozen [Massachusetts] bar and store owners freebies" to Celtics-Lakers NBA Finals Game Six last Tuesday. The MSL gave 14 agents a total of 28 tickets to the game, marking the "latest example of an ongoing ticket giveaway blitz." The MSL this year has "handed out more than $340,000 in sports tickets to agents." MSL Communications Dir Dan Rosenfeld said that the "'agent-incentive program' helps rake in millions and is a critical part of the agency's success." The perk is a "reward for top-selling stores and is used to encourage owners to push sports-related games" (BOSTON HERALD, 6/21).

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